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2013
March
T
The Cheesecake Factory's Big Book of Cheesecakes
The Cheesecake Factory's Big Book of Cheesecakes
The Cheesecake Factory's Big Book of Cheesecake
0%
Exit Survey
Please tell us how The Cheesecake Factory's Big Book of Cheesecakes would rate on the following attributes.
1
Not At All Descriptive
2
3
4
5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
Overall, what is your reaction to The Cheesecake Factory's Big Book of Cheesecakes?
Poor
Fair
Good
Very Good
Excellent
What would be your main reason for buying The Cheesecake Factory's Big Book of Cheesecakes?
Overall, how interested are you in buying this product if it were available? Please check one.
Not at all Interested
Not Very Interested
Neither Interested nor Uninterested
Somewhat Interested
Very Interested
Which of the following best describes your need for The Cheesecake Factory's Big Book of Cheesecakes?
I really need this product because nothing else can solve this problem.
This is a minor improvement over what I currently use.
It looks okay but is about the same as what I'm doing now.
My current product would serve me better.
You've got to be kidding. Why would I need this product?
Based on the description, what price would you expect to pay for The Cheesecake Factory's Big Book of Cheesecakes?
Assuming the new product is priced comparably to other major brands, would you say it is a...
Very poor value
Somewhat poor value
Average value
Fairly good value
Very good value
Other than the product itself, which of the following would most influence you when deciding to buy The Cheesecake Factory's Big Book of Cheesecakes?
Commentary on the Internet/Web site
Word-of-mouth
Sales/service representative
Industry publications
Advertising
Trade shows/events
Guarantee/warranty offers
Other
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