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2013
March
T
The influential of advertorial blog entries
The influential of advertorial blog entries
0%
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What's your age?
18 - 20
21 - 30
31 - 34
What's your gender?
Male
Female
Do you read blogs? (Skip Qn5. if NO)
Yes
No
How often do you read blogs?
Everyday
Twice a week
Weekly
Once a month
Who are the well known celebrity bloggers you may know? (May tick more than one)
XiaXue
QiuQiu
KayKay
Yutakis
Miyake
Tammy
Other
Does blogger's influence you, and in what way? (Eg. Trend, style, fashion, products, etc)
Yes
No
If yes, in what way?
How often do you shop online?
Once a week
Twice a week
Twice a month
Once a month
Occasionally
Never
How often do you shop online/ purchase product base on the advertorials done by bloggers?
Once a week
Twice a week
Twice a month
Once a month
Occasionally
Never
What is the product that you would most likely purchase? (May tick more than one)
Apparels
Make-ups
Perfume
Health care products
Food
Other
What are some of the reasons for purchasing? (May tick more than one)
Popularity of blogger
Credibility of blogger
Attractiveness of blog
Recommendation of blogger
Attractive image of products
Convincing examples shown
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