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2012
March
T
The power Facebook has as a WOM meduim
The power Facebook has as a WOM meduim
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Personal Details
*
Name and surname
:
*
Country of residence
:
Email Address
:
Please indicate your gender:
Male
Female
Do you have an Facebook account?
Yes
No
How many times a week do you use Facebook?
Once a week
Twice a week
Three times a week
More than three times a week
Are you a fan of brands on Facebook?
Yes
No
Complete the sentence by choosing one/more of the options:
I use Facebook to....
Keep in touch with friends
To get information about brands
To ask my friends for opinions
To communicate with businesses that's on Facebook
To connect with other like-minded poeple
Have you ever asked friends on Facebook to help you make a purchasing desicion?
Yes
No
Have you ever decided to buy something because of what someone said about the particular product on Facebook?
Yes
No
How do you feel about sponsored stories on Facebook?
A sponsored story is where a company takes something that one of your friends said in a status update and uses it in an advert to tell you that your friend liked their product or visited their store.
It irretates me
I trust it more because it is something that my friend said
I don't care
Im wary and wonder if my friend really did say something about the company
Please rank in order (from 1 to 4) who you trust most to whom you trust least.
My Facebook friends
-- Select --
1
2
3
4
Brands that I am a fan of on Facebook
-- Select --
1
2
3
4
Fellow fans of the brands that I like
-- Select --
1
2
3
4
Companies advertsing on Facebook
-- Select --
1
2
3
4
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