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Exit Survey
 
 
How often do you buy craft products?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Other
 
 
 
 
How many gours a week do you spend crafting? Paper crafts or other crafts?
 
Under 1 hour
 
1-5 Hours
 
6-10 Hours
 
I NEVER stop crafting!
 
 
 
How often do you watch Crate & Craft TV?
 
Every Day
 
A few times a week
 
Once a week
 
Once a month
 
Very rarely
 
Never
 
 
 
How do buy the majority (of worth) of your crafting goodies?
 
On the internet - Large retailer
 
On the Internet - Specialist Retailer
 
In a large retail shop (Hobby Craft / The Range)
 
In an independent shop.
 
TV shopping (internet or phone)
 
At a Consumer Fair
 
Other
 
 
 
 
The next set of questions are specific to Create & Craft TV Shopping.
How often do you buy a special promotion - i.e a Pick of the week, day, 4 day Deal etc.
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Never
 
I havent purchased from C&C
 
 
 
 
Do you try to compaire the TV offering online to find the best price or buy without comparison?
 
Yes
 
No
 
I havent purchased from C&C
 
 
 
 
Is the a maximum price you will spend on a special TV deal
 
Up to £40
 
Up to £60
 
Up to £80
 
Up to £100
 
Up to £150
 
Up to £200
 
Any price if I really like the item
 
I havent purchased from C&C
 
 
 
 
How much do you spend on average on C&C per month?
 
Under £20
 
Under £50
 
Under £80
 
Under £100
 
£100 - £150
 
Over £200
 
I havent purchased from C&C
 
 
 
 
Given the choice would you prefer:
 
Once big deal with lots of discount
 
A smaller deal with a smaller discount
 
No discount but lots of separate items
 
A mixture of the above during the year
 
I havent purchased from C&C
 
 
 
 
How does the exclusivity period on Create & Craft drive your purchasing decision?
 
I must have it if its exclusive
 
Its nice to have it earlier than anyone else but not the only reason I buy
 
I only look at the price and the discounts
 
I didn't know there were exclusive deals!
 
I havent purchased from C&C