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Hello:

You are invited to participate in our survey [To study the 'TOOTHPASTE' market in the Dental Care Segment]. In this survey, approximately [45 respondents] will be asked to complete the questions about [Your preferences]. It will take approximately [6] minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [R. Vinay Krishna] at [09850201213] or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

* I am brand conscious while buying toothpaste.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* Clean, sparkling teeth and good breath influence my 'appeal'.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* Advertisements affect my buying preference for toothpaste.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* Children are usually the decision makers in the family while shopping.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* I am price conscious while selecting toothpaste.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* Brushing makes me feel fresh and boosts my confidence level.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* I visit the dentist regularly.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* I won’t hesitate buying a new brand of toothpaste, if it has new added features.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* I feel that everyone should brush at least twice a day.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* I believe, apart from toothpaste, other Oral Care products, like mouth wash, oral rinses, dental floss etc., should also be used.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* Sales promotion schemes and offers influence my buying behaviour.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* I take bed tea/coffee regularly in the morning, before brushing.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
 

* I generally prefer herbal products as they are natural and less harmful.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
 
Please contact [email protected] if you have any questions regarding this survey.
Symbiosis Centre for Management & Human Resource Development (SCMHRD)
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