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2013
February
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are you fond of ice creams?
Yes
No
May Be
What is your average monthly expenditure on Ice creams?
Less than Rs. 50
Rs. 50 - Rs. 200
Rs. 200 - Rs. 400
Rs 400 and above?
Rate your priorities when you buy an ice cream? (1 being least preferred and 6 being most)
Ingredient
-- Select --
1
2
3
4
5
6
7
Variety of Flavours
-- Select --
1
2
3
4
5
6
7
Price
-- Select --
1
2
3
4
5
6
7
Availability
-- Select --
1
2
3
4
5
6
7
Packaging and Design
-- Select --
1
2
3
4
5
6
7
Nutrition
-- Select --
1
2
3
4
5
6
7
Sugar free (Calorie Conciousness)
-- Select --
1
2
3
4
5
6
7
While choosing Ice Cream parlours and outlets, what factors you keep in mind?
Availability of Outlets
Quality of Services
Facilities
When you think of Ice creams, which brands come to your mind?
Why do you buy the brand you choose?
Price
Package
Quality
Brand Name
Availability of flavours
Place
Taste
Others
What do you think is a reasonable price for Ice Creams?
Which type of flavours do you prefer?
Chocolate
Vanilla
Butterscotch
Others?
Which is your favourite seasonal of natural ice cream flavour?
Alfanso
Litchi
Sitafal
Strawberry
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