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How would you want to pay for frozen yogurt?
 
By size, flavor, and toppings
 
By weight
 
 
 
If you answered, "by weight" in the previous question, then what is a reasonable price scale to you?
 
$.35 per ounce
 
$.40 per ounce
 
$.45 per ounce
 
$.50 per ounce
 
$.55 per ounce
 
 
 
How much would you pay for single-serve frozen yogurt?
 
$1.00
 
$1.50
 
$2.00
 
$2.50
 
$3.00

 
 
 
Does price affect your choice of purchase?
 
Yes
 
No
 
Sometimes
 
 
 
Would you pay extra for these toppings?
 
Hot sauce
 
Peanut butter
 
Chocolate Syrup
 
Almonds
 
Macadamia

 
 
 
What are your feelings about being charged extra for certain toppings?
Positive
Somewhat Positive
Neutral
Somewhat Negative
Negative
 
 
 
How do you feel about being charged for mixing toppings?
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
 
 
 
How do you normally pay at a fast-food restaurant?
 
Cash
 
Credit/Debit Card
 
Check
 
 
 
Do you like stamp cards for rewarding customer loyalty?
 
Yes
 
No
 
 
 
Do you prefer self-checkout or an actual employee?
 
Self-checkout
 
Employee