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| Thank you so much for agreeing to take this survey. Your input will help us design the best products for you and your children. The survey should take about 10-15 minutes of your time to complete. |
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| Do you have one or more children age 6 and under living with you at home? |
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| What are your children’s ages and genders? |
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| How likely are you to purchase outdoor play equipment for your in the next 3 years? |
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| We would like to show you some pictures of the Endless Adventure Play Equipment. Little Tikes Endless Adventures is an exciting line of colorful outdoor toys that will stimulate your child’s imagination and keep them active.
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Please check the one set with the colors you like best for your |
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| Now please take a look at these Woodland Adventure Play Structures. Little Tikes Woodland Adventures is a premier line of outdoor toys with a unique combination of wood and plastic materials. Each product has a natural, upscale look and feel without an upscale price.
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Please check the one set with the colors you like best for your |
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| Here are some Inflatable Bouncers for your child. Little Tikes Inflatable Bouncers offer a creative play environment that encourages active play – climbing, jumping, bouncing, and sliding. Stakes anchor the bouncers firmly in place, while a heavy-duty blower provides continuous airflow. Bouncers are designed for children ages 3+.
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| Assuming all these bouncers are the same price, please check the one you would be most likely to buy for your ? |
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| Why did you choose Bounce n' Go Obstacle Course as your favorite? What makes it better than the other bouncers? | | |
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| Why did you choose Double Jump and Slide as your favorite? What makes it better than the other bouncers? | | |
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| Why did you choose Side by Side Obstacle Course as your favorite? What makes it better than the other bouncers? | | |
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| Why did you choose Barnyard Bouncer as your favorite? What makes it better than the other bouncers? | | |
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For each of the following please choose the one set which you think:
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| Here are some playhouses for your child. Little Tikes Playhouses offer a creative play environment that encourages your child to imagine and to role play just like mom and dad. Playhouses are designed for children ages 18 months+.
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| Assuming all these playhouses are the same price, please check the one you would be most likely to buy for your ? |
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| Why did you choose Traditional Playhouse as your favorite? What makes it better than the other playhouses? | | |
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| Why did you choose Mainstreet Playhouse as your favorite? What makes it better than the other playhouses? | | |
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| Why did you choose Neighborhood Playhouse as your favorite? What makes it better than the other playhouses? | | |
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| Why did you choose Climb & Slide Playhouse as your favorite? What makes it better than the other playhouses? | | |
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For each of the following please choose the one set which you think:
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| Thinking of these playhouses you saw, please rank the most important play features of these houses. Write the number 1 next the feature you think a playhouse should definitely have, 2 next to the second most important, and 3 next to the third most important. |
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| Kitchenette (stovetop, sink area) |
| | | Café/Dining table |
| | | Gas pump |
| | | Workbench |
| | | ATM/Bank drive thru |
| | | Grill |
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The Spring Rider features a heavy duty spring that allows kids to play 3 different ways at 3 different ages. This exciting rocker grows with your child and keeps them active indoors or outdoors. A wide, stable base and non-skid riding surface are designed for safety.
On the next screen you will see a video of three kids of different ages using the Spring Rider |
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| Are you able to see the video? |
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| How much do you think the Spring Rider would cost where you usually shop for toys? | | |
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| How likely would you be to buy the Spring Rider for your in the next 12 months if it cost $? |
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| How likely would you be to buy the Spring Rider for your in the next 12 months if it cost $129.99? |
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| What do you like about the Spring Rider? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about the Spring Rider? | | |
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Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script |
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My Pet Fire Truck has real moving facial expressions and is a great pal for your active toddler. In addition to his 40 phrases and sounds, he recognizes what you say and repeats it in “barks”. Push the button to activate sounds or call him and he’ll drive forward.
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| How much do you think the My Pet Truck would cost where you usually shop for toys? | | |
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| How likely would you be to buy the My Pet Truck for your in the next 12 months if it cost $? |
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| How likely would you be to buy the My Pet Truck for your in the next 12 months if it cost $34.99? |
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Your toddler will have loads of dump-truck fun with Chuck My Talking Truck. Not only does Chuck have over 40 spoken phrases and sounds, he also drives forward when called. He shakes his bumper and dump bed while chatting and "working." |
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| How much do you think the Chuck My Talking Truck would cost where you usually shop for toys? | | |
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| How likely would you be to buy the Chuck My Talking Truck for your in the next 12 months if it cost $? |
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| How likely would you be to buy the Chuck My Talking Truck for your in the next 12 months if it cost $34.99? |
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Please rate My Pet Truck on a scale from 1: definitely disagree to 5: definitely agree on the following statements:
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Please rate Chuck the Talking Truck on a scale from 1: definitely disagree to 5: definitely agree on the following statements:
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| What do you like about My Pet Truck? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about My Pet Truck? What would make it less likely for you to buy it for your child? | | |
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| What do you like about Chuck the Talking Truck? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about Chuck the Talking Truck? | | |
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| Before this survey, have you ever heard of Chuck the Talking Truck? |
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| Please indicate ALL the children in your household:
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| What is the highest level of education you have achieved? |
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| Just one more question for classification purpose: What is your annual household income? |
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