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| Thank you so much for agreeing to take this survey. Your input will help us design the best products for you and your children. The survey should take about 10 minutes of your time to complete. |
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| Do you have one or more children age 3 and under living with you at home? |
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| What are your children’s ages and genders? |
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| We’d like to show you some Push Cars for your child and get your opinion of them.
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Tikes Mobile
The Tikes Mobile is the perfect vehicle to take your child anywhere. It is ideal for long hikes, short runs, or anything in between. With contemporary styling, solid construction and a folding push handle, this racer is ready for a silent, peaceful ride! Seatbelt to keep your toddler safe and quality construction built to last. |
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| How much do you think the Little Tikes Mobile would cost where you usually shop for toys? | | |
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| How likely would you be to buy the Little Tikes Mobile for your age 12-24 months in the next 12 months if it cost $? |
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| How likely would you be to buy the Little Tikes Mobile for your age 12-24 months in the next 12 months if it cost $49.99? |
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Step2 Push Around Sports Buggy
The Step2 Push Around Sports Buggy offers a fun and safe way to transport your little one! The buggy comes with built-in drink holder and features an electronic horn. |
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| How much do you think the Step2 Push Around Sports Buggy would cost where you usually shop for toys? | | |
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| How likely would you be to buy the Step2 Push Around Sports Buggy for your age 12-24 months in the next 12 months if it cost $? |
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| How likely would you be to buy the Step2 Push Around Sports Buggy for your age 12-24 months in the next 12 months if it cost $39.99? |
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| What do you like about the Little Tikes Push Car? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about the Little Tikes Push Car? | | |
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| What do you like about the Step2 Push Around Sports Buggy? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about the Step2 Push Around Sports Buggy? | | |
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| We’d like to show you some Trikes for your child and get your opinion of them.
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Little Tikes 3-in-1 Trike
For babies and beginning riders, this attractive trike grows with your child! 1.) Start out pushing your child, 2.) Continue to guide the trike while your child learns to pedal, and 3.) Watch your child take off on their own! This trike also features a fully adjustable shade canopy and durable quiet-ride tires. |
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| How much do you think the Little Tikes 3-in-1 Trike would cost where you usually shop for toys? | | |
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| How likely would you be to buy the Little Tikes 3-in-1 Trike for your age 12-24 months in the next 12 months if it cost $? |
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| How likely would you be to buy the Little Tikes 3-in-1 Trike for your age 12-24 months in the next 12 months if it cost $89.99? |
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Radio Flyer Deluxe Steer 'N Stroll
Perfect for the young toddler, this innovative model from Radio Flyer offers some remarkable features that both children and adults are sure to love. The innovative push handle allows you to turn the front wheel while your child rides. When she’s old enough to steer on her own, you can remove it. The freewheeling pedals allow your child to coast while you push, or just flip-down the foot rests. |
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| How much do you think the Radio Flyer Steer ‘N Stroll would cost where you usually shop for toys? | | |
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| How likely would you be to buy the Radio Flyer Steer ‘N Stroll for your age 12-24 months in the next 12 months if it cost $? |
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| How likely would you be to buy the Radio Flyer Steer ‘N Stroll for your age 12-24 months in the next 12 months if it cost $69.99? |
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| What do you like about the Little Tikes 3-in1 Trike? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about the Little Tikes 3-in1 Trike? | | |
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| What do you like about the Radio Flyer Steer ‘N Stroll? What about it makes you want to buy it for your child? | | | | What, if anything, don’t you like about the Radio Flyer Steer ‘N Stroll? | | |
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| Now I'd like to show you some Push Around Trucks for your son.
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My Pet Fire Truck has real moving facial expressions and is a great pal for your active toddler. In addition to his 40 phrases and sounds, he recognizes what you say and repeats it in “barks”. Push the button to activate sounds or call him and he’ll drive forward. |
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| How much do you think the My Pet Truck would cost where you usually shop for toys? | | |
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| How likely would you be to buy the My Pet Truck for your age 12-24 months in the next 12 months if it cost $? |
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| How likely would you be to buy the My Pet Truck for your age 12-24 months in the next 12 months if it cost $34.99? |
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Your toddler will have loads of dump-truck fun with Chuck My Talking Truck. Not only does Chuck have over 40 spoken phrases and sounds, he also drives forward when called. He shakes his bumper and dump bed while chatting and "working." |
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| How much do you think the Chuck My Talking Truck would cost where you usually shop for toys? | | |
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| How likely would you be to buy the Chuck My Talking Truck for your age 12-24 months in the next 12 months if it cost $? |
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| How likely would you be to buy the Chuck My Talking Truck for your age 12-24 months in the next 12 months if it cost $34.99? |
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Please rate My Pet Truck on a scale from 1: definitely disagree to 5: definitely agree on the following statements:
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Please rate Chuck the Talking Truck on a scale from 1: definitely disagree to 5: definitely agree on the following statements:
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| What do you like about My Pet Truck? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about My Pet Truck? | | |
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| What do you like about Chuck the Talking Truck? What about it makes you want to buy it for your child? | | |
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| What, if anything, don’t you like about Chuck the Talking Truck? | | |
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| Before this survey, have you ever heard of Chuck the Talking Truck? |
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| What is the highest level of education you have achieved? |
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| Just one more question for classification purpose: What is your annual household income? |
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