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  1. Surveys
  2. 2004
  3. January
  4. T
  5. Training need
0%
 
 
Are you:
 
Male
 
Female
 
 
 
1. Which of the following best describes your position within the company?

 
CEO/OWNER
 
PARTNER/SENIOR EXECUTIVE
 
PROFESSIONAL (CONSULTANT, LEGAL, MEDICAL, ARCHITECT)
 
FINANCE/ACCOUNTING/PURCHASING
 
MARKETING
 
OFFICE MANAGER
 
ADMINISTRATIVE ASSISTANT
 
TECHNICAL/IT PROFESSIONAL
 
SALES PROFESSIONAL
 
OTHER
 
Other (Please Specify)
 
 
 
 
2. In which state is your office located?
 
 
 
3. Including yourself, how many employees work at this location?

 
1
 
2 TO 7
 
8 TO 19
 
20 TO 49
 
50 TO 99
 
100 OR MORE [IF 100 OR MORE, GO TO END OF SURVEY AND SUBMIT]
 
Other (Please Specify)
 
 
 
 
4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)





 
PROFESSIONAL SERVICE FIRMS
ACCOUNTING
LAW FIRM
REAL ESTATE
INSURANCE
MEDICAL (DOCTOR, DENTIST, PSYCHOLOGIST, ETC.)
INVESTMENT OR FINANCIAL FIRM (BANKING, FINANCE, SECURITIES)
TECHNICAL/INFORMATION SERVICES
CONSULTING SERVICES
OTHER PROFESSIONAL SERVICES

 
RETAIL
RESTAURANT, BAR, COFFEE SHOP
CLOTHING OR SPECIALTY RETAIL STORE LIKE CARDS, GIFTS, ETC.
OTHER RETAIL STORE LIKE HARDWARE, SUPPLIES, AND EQUIPMENT
SERVICES LIKE CLEANING, REPAIR, ETC.
OTHER RETAIL

 
CONSTRUCTION/MANUFACTURING
MANUFACTURING FACILITY/PLANT
CONTRACTOR/BUILDER/LANDSCAPER/OTHER SPECIALTY
CONSTRUCTION
OTHER CONSTRUCTION/MANUFACTURING

 
EDUCATIONAL INSTITUTIONS
PRIMARY/DAYCARE SCHOOL
SECONDARY SCHOOL
COLLEGE/TECHNICAL
OTHER

 
PUBLIC ADMINISTRATION

 
NON-PROFIT/GOVERNMENT

 
OTHER
 
Other (Please Specify)
 
 
 
 
5. Please select the range that best describes the approximate 2000 annual sales for your company at this location. If you don�t know exactly, please give your best estimate.

 
LESS THAN $100,000
 
$100,000 TO $499,999
 
$500,000 TO $999,999
 
$1 MILLION TO $5 MILLION
 
$5 MILLION OR GREATER
 
DON�T KNOW
 
Other (Please Specify)
 
 
 
7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
$0


LESS
THAN
$500 		$500
TO
$1,500 		$1,500
to
$5,000 		$5,000
to
$10,000 		$10,000
to
$25,000 		$25,000
or
More 		DON'T KNOW

Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
 
8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an off-line bricks and mortar vendor or on-line vendor.
WE DID NOT
PURCHASE ITEM AT ALL 		PURCHASED ITEM...
BUT NOT ONLINE 		PURCHASED ITEM...
ONLINE
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
 
 
About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar)
   
 
 
 
Which of the following best describes your need for this product?

 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
Looks okay but is about the same as what I'm using now.
 
My current product would serve me better.
 
I am not at all interested in this product.
 
 
 
How many people does the business employ?
 
Less than 5
 
5-10
 
10-20
 
20-50
 
50-100
 
100 or more
 
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