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  5. Understanding Your Audience 2
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Hello:

Thank you for participating in this web survey for CRC Press. To better serve you and our customers, it is very important for us to learn more about your use of CRCPress.com.

In this survey, you will be asked 13 (thirteen) simple questions on three pages about your use of the CRCPress.com website. At the end of the survey is a comments field, where you can, if you wish, comment on or clarify any of your responses.

It will take approximately 3-5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. You can withdraw from the survey at any point. We do appreciate you taking the time to complete the survey.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. We collect no personally identifiable information. We do ask some demographic information, specifically, your gender, age range, and about your job and industry. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Page 1. This Section Asks About Your Use Of CRCPress.com.
 
 
 
* What is your main purpose for visiting CRCPress.com today? (Select one response)
 
To sign up for CRC Press Email Alerts
 
To do a general search to gather information about the books that CRC Press sells
 
To compare prices with another book site
 
To search for a book to purchase, but you are not sure which one
 
To find out how to become a CRC Press Author
 
To get customer service on a previous transaction
 
You are an existing author
 
To purchase a book, and you already know which one
 
Other
 
 
 
 
* Considering your overall reason for visiting CRCPress.com (as you responded in the first question), what ORIGINALLY prompted you to come to CRCPress.com? (Select one response)
 
I saw CRC Press at a conference
 
I received a flyer / postcard / brochure about a specific book in the mail
 
I received an email
 
I received a catalog in the mail
 
I read a book review in a journal
 
Other
 
 
 
 
* Considering your overall reason for visiting CRCPress.com (as you responded in the first question), to accomplish THAT TASK ONLY, how many times have you accessed CRCPress.com? (Select one response)
 
1 (this session)
 
2
 
3-5
 
More than 5 times
 
 
 
* Considering THIS VISIT ONLY, how did you to get to CRCPress.com? (Select one response)
 
From a search engine (Google, Bing, Yahoo, etc.)
 
I clicked on a link in an email sent to me
 
I clicked on a link from another site (not a search engine)
 
I typed CRCPress.com into the address bar of my browser
 
Other
 
 
 
 
* When was the last time you purchased a book from CRCPress.com? (Select one response)
 
Within the past month
 
Within the past 6 months
 
Within the past year
 
More than a year ago
 
Never
 
 
 
* Over the past 12 months, how often, on average, have you accessed CRCPress.com? (Select one response)
 
Every Week (50+ times / year)
 
Every Month (12+ times / year)
 
Every Quarter (4+ times / year)
 
Every 6 Months (2+ times / year)
 
Every Year (1 time / year)
 
This is your first visit
 
 
 
* Do you currently receive CRC Press’ Email alerts? (Select one response)
 
Yes
 
No
 
Not Sure
 
 
 
Page 2. This section asks information about you.
 
 
 
* Your main area of interest is? (Select one response)
 
 
 
* Organization 1:
   
Organization 2:
   
Organization 3:
   
Organization 4:
   
 
 
 
* Conference 1:
   
Conference 2:
   
Conference 3:
   
Conference 4:
   
 
 
 
* Your main ‘Job’ is? (Select one response)
 
Academia (Student)
 
Academia (Instructor)
 
Academia (Research)
 
Industry/Corporate (Research)
 
Industry/Corporate (non-Research)
 
Library (Academic)
 
Library (non-Academic)
 
Government
 
Consulting
 
Other
 
 
 
 
Please indicate your gender.
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which range includes your age?
 
Younger than 18
 
18 - 24
 
25- -34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
Page 3. Please let us know if you have any comments.
 
 
 
Do you have any Comments or Clarifications on your responses?
   
 
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