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Hello:
You are invited to participate in our survey about In-N-Out secret menu. It will take approximately 2-3 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Karin Lin by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
What's your gender and age?
Younger than 20 Between 20 to 40 Over 40
Male
Female
 
 
 
Are you a vegetarian?
 
Yes
 
No
 
 
How often do you go to a fast food restaurant?
 
Daily
 
Once a week
 
Couple times a week
 
Once a month
 
Couple times a month
 
Couple times a year
 
Never
 
Other (Please specify:)
 
 
 
How often do you go to In-N-Out?
 
Daily
 
Once a week
 
Couple times a week
 
Once a month
 
Couple times a month
 
Couple times a year
 
Never
 
Other (Please specify:)
 
 
Do you know anything about In-N-Out's secret menu? (Don't need to answer the following question if your answer is "No")
 
Yes
 
No
 
 
 
If you answered "Yes" to the last question, how did you find out about the secret menu?
 
From friends or relatives
 
From radio ads
 
From blogs or website
 
From customers in In-N-Out restaurants
 
Other (Please specify:)

 
 
How many secret menu items are you familiar with?
 
0
 
1~5
 
6~10
 
more than 10
 
 
 
If you found out there were even more options on the secret menu, would you frequently go to In-N-Out more often to try them? If so, how often do you suppose you would go?
 
Does not change my frequency at In-N-Out
 
Would now consider In-N-Out, if never did before
 
Will increase to daily
 
Will increase to once a week
 
Will increase to once a month
 
Will increase to a few times a year
 
Other (Please specify:)
 
Please contact [email protected] if you have any questions regarding this survey.
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