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0%
 
 
Strongly Disagree Disagree Neutral Agree Strongly Agree Not sure
I generally rent movies.
I usually enjoy rated R films more than I enjoy PG 13, PG, or G movies.
Students/kids viewing too many murders and crimes in movies has increased the number of crimes amongst youth.
Movies without violence are less appealing to me.
Profanity is not needed in films.
Sexual content in movies makes them more entertaining.
Movies are a direct reflection of the values in today’s American Society.
I would be interested in software that gives me the option to control the sexual content, profanity, and violence in DVD movies.
Based upon the premise that the software existed to give me more control and added features for movies on DVD format, I would purchase a DVD player for this purpose.
As a parent, I would like more control over what my children watch in movies. (if not a parent, answer as if you were one)
I generally buy movies.
 
 
 
When would you purchase a DVD player if you don't already own one?

 
In the next 6 months
 
Within 1 year
 
Within 2 years
 
Already own a DVD player
 
Not sure
 
 
 
Would you be interested in software that
allows you to have control over
profanity, nudity, and violence in movies?
 
Yes
 
No
 
Not sure
 
 
 
If this software existed, how much would you expect it to cost?
 
$50-$99
 
$100-$149
 
$150-199
 
$200-$249
 
$250+
 
 
 
How much would you expect a software tool to cost that allowed you to control and manipulate video and sound content in movies?




$50-$99 $100-$149 $150-$199 $200-$249 $250+
 
 
 
Do you feel comfortable purchasing software over the internet?
 
Yes
 
No
 
 
 
Do you feel comfortable downloading software over the internet?
 
Yes
 
No
 
 
 
If you purchase software from the internet, do you prefer:
 
To receive a hard copy of the software in CD format
 
The ability to burn your own CD and print your own manual
 
Keep a soft-copy downloaded on my computer
 
Other
 
 
 
 
Would you rather purchase software from:
 
A store
 
The internet
 
No preference
 
Other
 
 
 
 
What type of DVD player do you own?
 
PC DVD-ROM
 
Macintosh DVD-ROM
 
Sony PlayStation 2/Microsoft X-Box
 
Console Top DVD player
 
None
 
Other
 
 
 
 
Do you mainly purchase or rent movies you view?
 
Purchase
 
Rent
 
 
 
How much to you spend renting and/or buying movies per month?
 
$0-$19
 
$20-$29
 
$30-$39
 
$40+
 
 
 
Which state do you live in?



 
 
 
What is your age?
   
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your marital status?
 
Married with 1 or more kids
 
Married without kids
 
Single with 1 or more kids
 
Single without kids
 
Other
 
 
 
 
What is your approximate annual family or single household income?
 
$0-$29,999
 
$30,000-$59,999
 
$60,000-$89,999
 
$90,000+
 
 
 
 
   
 
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