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Please read the following description of a new service concept in order to complete the survey.
[ENTER A DESCRIPTION OF THE SERVICE HERE] |
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| After reading the above service description, how interested would you be in using the described service? |
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| Which of the following categories best describes the industry you work in? |
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| What features/attributes of this service are the most valuable to you? | | |
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| What do you find least appealing about this service? | | |
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How often do you use products from this [Service Category]?
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| How aware are you of the following companies that offer similar services? Please check all that apply. |
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What other brands of [Product Category] have you used? (Check all that apply.
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Overall, what would be your most important factors in choosing a [Product Category]? Please check three.
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Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
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| What are some aspects of [PRODUCT] that can be improved? | | |
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| How often do you typically use [PRODUCT]? |
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| Where do you primarily use [PRODUCT]? |
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| Which of the following attributes enticed you to try the [PRODUCT] (initially)? |
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| Would you use an online trading system? |
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What's the range of your portfolio size (US dollars)?
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| What would you pay for an online trading system (US dollars)? |
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| What's your education level? |
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