Value of Customer | QuestionPro

How many BabyFirstTV products (mobile apps, the website, the TV channel, DVDs, plush toys, etc) have you purchased?

1-2

3-4

5-6

7 or more

Which of the following products have you purchased (select all that apply)?

Due to popular demand for mobile apps (the BabyFirst Mobile app was ranked #1 in the education category and has an average rating of 5 stars), BabyFirst has developed a new line of educational eBooks that feature favorite characters like Harry the Bunny and VocabuLarry. How likely are you to download these apps?

Very likely

Somewhat likely

Unlikely

Very unlikely

N/A - I don't own a smartphone or tablet such as the iPad

How likely are you to purchase the eBooks described above at the following price points?

What other products would you like to purchase from BabyFirstTV?

Do you or have you previously subscribed to the BabyFirstTV channel?

Yes

No

How long are you/were you a subscriber?