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Which of the following includes your age?
 
 
 
Do you have children under the age of 18?
 
 
 
When was your most recent on-line purchase?
 
 
 
What kind of products did you buy during your most recent on-line purchase? Please select all that apply.
 
Music
 
Video/DVD
 
Clothing
 
Books
 
Art and Crafts
 
Other
 

 
 
 
Have you ever purchased a service or subscription on-line? Please answer yes or no. If yes, please explain the nature of the service or subscription.
   
 
 
 
Which best explains the reason for your last on-line purchase?
 
Business use
 
Personal use
 
Bought it for someone else
 
Other
 
 
 
On a scale of 1-10,how important are each of the following factors when selecting a product online?
1 2 3 4 5 6 7 8 9 10
Fair Trade
Popularity
Cost
Favorable reviews
uniqueness
 
 
 
Which on-line source do you rely on for news and information?
   
 
 
 
How do you find events and concert information?
 
Myspace
 
Facebook
 
Twitter
 
Blogs
 
Poster & Fliers
 
Venue websites
 
Recommendation from a friend
 
Other
 
 
 
 
How much time do you spend blogging, tweeting or Instant messaging?
 
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