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  2. 2013
  3. September
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  5. WellBox Market Research
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Hello:
You are invited to participate in our market research for an activewear apparel and accessories social enterprise. Approximately 40 people will be asked to complete a survey that asks questions about preferences for activewear. It will take approximately 7 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Monica or Yetty by email at [email protected] or [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
1. Age
   
 
 
 
2. What is your annual household income?
 
< $29,999
 
$30,00 to $49,999
 
$50,000 to $79,999
 
> $80,000
 
 
3. Considering how much you typically spend on activewear, how much would you be willing to pay for the following uniquely designed products whose profits are reinvested in developing communities worldwide?
<$15 $16-$30 $31-$50 $51-$70 >$70
* Gym Bags (Duffels, Tote Bags, etc.)
* Hats/ Headgear
* Bottoms (Crop Pants, Shorts/Skorts, etc.)
* Tanks and T Shirts
* Activewear accessories (Water Bottles, Scarves, etc.)
* Hoodies/ Jackets
 
 
 
* 4. Which features are most likely to influence your decision to purchase the apparel and accessories listed above? (Select all that apply)
 
Price
 
Fashionable Design
 
Quality
 
Social impact of profits
 
Inspiration to lead an active lifestyle
 
Comfort/ Fit
 
Other
 

 
 
 
* 5. Please rank the following features (1-6) in order of how likely they are to influence your decision to purchase the apparel and accessories listed in Question 3: (1 being the highest, 6 the lowest.)
Price
Fashionable Design
Quality
Social impact of profits
Inspiration to lead an active lifestyle
Comfort/ Fit
 
 
 
* 6. How often do you purchase activewear or casual clothing for yourself or for others?
 
Weekly
 
Monthly
 
Quarterly
 
Biannually
 
Annually
 
 
 
* 7. How likely are you to choose to buy products from a local company whose proceeds are reinvested in developing communities across the globe as opposed to buying from competitors without a social mission?
 
Very Likely
 
Likely
 
Not Sure
 
Unlikely
 
Very Unlikely
 
 
 
8. What social causes are most important to you?
 
Healthcare
 
Education
 
Poverty
 
Women's and Children's Issues
 
Other