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* What is your current place of residence?
 
Vancouver
 
Abbotsford
 
Burnaby
 
Coquitlam
 
Delta
 
Langley
 
Maple Ridge
 
Mission
 
New Westminster
 
North Vancouver
 
Pitt Meadows
 
Port Coquitlam
 
Port Moody
 
Richmond
 
Surrey
 
West Vancouver
 
White Rock
 
Other Lower Mainland
 
Outside Greater Vancouver
 
Prefer not to answer
 
 
* What is your current marital status?
 
Married (and not separated)
 
Living common law
 
Widowed (not living common law)
 
Separated (not living common law)
 
Divorced (not living common law)
 
Single (not living common law)
 
Prefer not to answer
 
 
* How many children under age 18 do you have living at home?
 
None
 
One
 
Two
 
Three
 
Four
 
Five
 
Six
 
More than six
 
Prefer not to answer
 
 
* How would you rate your interest in soccer?
 
Very interested – Avid fan
 
Interested
 
Passively interested
 
No interest – Not a fan
 
How would you rate your interest towards the following Vancouver based teams?
Very interested – Avid fan Interested Passively interested No interest – Not a fan
* Vancouver Canucks
* Vancouver Whitecaps FC
* Vancouver Giants
* Vancouver Canadians
* BC Lions
 
 
* Which, if any, of the following teams have you attended games in person
Select all that apply
 
Vancouver Canucks
 
Vancouver Whitecaps FC
 
Vancouver Giants
 
Vancouver Canadians
 
BC Lions
 
None

 
In the past 12 months, approximately how many Whitecaps FC matches did you...?
None 1-5 Matches 6-9 Matches 10-19 Matches 20-29 Matches 30 or more Matches
* Attend in person
* Watch on TV
 
 
* With whom do you normally attend a Whitecaps FC match?
Select all that apply
 
Spouse
 
Partner/Significant Other
 
Family
 
Friends
 
Business Associates
 
Group
 
Children
 
I attend alone
 
Other, please specify:
 

 
 
* How likely are you to recommend attending a Whitecaps FC match to a friend or colleague?
«Not at all likely to recommendExtremely likely to recommend»
012345678910
 
 
* What types of incentives/promotions would entice you to attend a Whitecaps FC Match?
Select all that apply
 
Chance to meet the players
 
Chance to go down to the pitch (field) before or after a match
 
Chance to meet the mascot Spike
 
Chance to sit pitch side (field level) during a match
 
2 for 1 tickets
 
Packaged tickets (4 tickets)
 
Better seating options
 
Tickets and F&B packaged together
 
Ability to buy tickets at retail locations
 
None of the above
 
Other, please specify
 

 
 
* Which of the following best describes how you attended Whitecaps FC matches in 2013?
 
I was a Season ticket holder
 
I was a half season ticket holder
 
I was a 5-Pack ticket holder
 
I was a Student Season ticket holder
 
I purchased group tickets
 
I attended matches in a hospitality suite
 
I purchased tickets on an individual match basis
 
I received tickets for free through others
 
I neither purchased nor received tickets to Whitecaps FC
 
 
* Whitecaps offer discounted ticket prices when you purchase multiple games in ticket packs.
What do you think would be the ideal ticket pack size for you?
 
2-Pack
 
3-Pack
 
4-Pack
 
5-Pack
 
6-Pack
 
7-Pack
 
9-Pack
 
I am only interested in single match tickets
 
I am not interested in tickets
 
 
* Please select all the reasons why you might attend a Whitecaps FC match
Select all that apply
 
I am very passionate about Whitecaps FC
 
I’m an avid soccer fan
 
Whitecaps FC matches provide quality entertainment at a great value
 
To see my favorite player compete
 
It is something different to do
 
I like being around other Whitecaps FC fans
 
Something that the entire family can enjoy together
 
As a date with my spouse/partner/significant other
 
To entertain business associates
 
Exciting stadium atmosphere
 
Team’s win-loss record
 
Other, please specify:
 

 
How important would each of the following be to you when considering the purchase of Whitecaps FC tickets?
Very important Somewhat important Somewhat unimportant Not important at all
Affordability
Match schedule fits my personal schedule
Knowing Whitecaps FC’s opponent
Weather
 
 
What influenced you to become interested in Whitecaps FC?
Select all that apply
 
Longtime fan
 
Joining the MLS
 
Player signings
 
Caliber of team
 
Player autograph sessions
 
Match atmosphere
 
Whitecaps FC marketing
 
Viewing party
 
Attending a match
 
Love soccer
 
Family member
 
Friend
 
International Friendlies
 
Community event
 
Other, please specify:
 

 
 
Which of the following brand(s) do you recognize as an Official Partner of Whitecaps FC?
Select all that apply:
 
KIA
 
OASIS
 
EA Sports
 
Bell
 
Chevron
 
Tim Hortons
 
BMO
 
Nike
 
Adidas
 
Purolator
 
Sportchek
 
Steve Nash Fitness World & Sports Club
 
BC-1
 
El Jimador
 
KPMG
 
Budweiser
 
RBC

 
 
* If you knew that a company was an Official Partner of Whitecaps FC, what influence would this have on your impressions of the partnered company?
 
Very positive influence
 
Positive Influence
 
Negative influence
 
Very negative influence
 
 
How does an Official Partner's support of Whitecaps FC affect your likelihood to consider purchasing that brand in the future?
 
Very likely
 
Likely
 
Unlikely
 
Very unlikely
 
 
How does an Official Partner's support of Whitecaps FC affect your loyalty towards that brand?
 
Very Loyal
 
Somewhat loyal
 
Somewhat less loyal
 
Not at all loyal
 
 
Which, if any, of these Radio Stations do you listen to on a regular basis?
Select all that apply
 
Rock 101
 
CFOX
 
JACK FM
 
Sonic
 
Virgin Radio
 
News 1130
 
Team 1040
 
CKNW
 
The Beat
 
JR FM
 
CBC Radio
 
QMFM
 
The Peak
 
650 AM

 
 
Which local TV stations do you watch on a regular basis?
Select all that apply:
 
Global
 
City TV
 
CTV
 
CBC
 
TSN
 
Sportsnet

 
 
* Which, if any, online Social Networking sites do you use?
Select all that apply:
 
Facebook
 
Twitter
 
Instagram
 
LinkedIn
 
Tumblr
 
YouTube
 
Other, please specify:
 
 
I don’t use online social networking sites

 
 
Do you follow or like Whitecaps FC on social media?

 
 
 
 
No, I do not follow Whitecaps FC on social media
 
 
Why do you not follow or like Whitecaps FC on social media?
Select all that apply
 
They do not post the information I want
 
They post too much
 
I do not want to clutter my timeline
 
I get my Whitecaps FC information elsewhere
 
Did not know Whitecaps FC had a Facebook/Twitter/Instagram account
 
Interested, but just haven’t gotten around to it
 
Other, please specify:
 

 
 
* How do you usually obtain information about Whitecaps FC?
Select all that apply
 
Whitecaps e-newsletter
 
whitecapsfc.com
 
mlssoccer.com
 
Sports websites – online news sites
 
Sports websites – fan blogs
 
Other online sites
 
Whitecaps Twitter Feed
 
Whitecaps Facebook page
 
Whitecaps FC Instagram posts
 
‘Caps App the Whitecaps FC mobile app
 
TV – Broadcasts of Whitecaps matches
 
TV – News & sports highlights programs
 
On the radio
 
Newspapers
 
Through family/friend/other person
 
I don’t consume media about Whitecaps FC
 
Other, please specify
 

 
 
* What, if any, type of activities do you participate in/attend on a regular basis?
Select all that apply
 
Concerts
 
Movies
 
Attending live sporting events
 
Participating in sports
 
Dining out
 
Shopping
 
Bars, pubs and lounges
 
None of the above
 
Other, please specify:
 

 
 
* Does(Do) your child (ren) participate in soccer (casually or competitively)?
 
Yes
 
No
 
Please rank the following activities in terms of your perceived entertainment value
Very Good Good Poor Very Poor Not applicable/Don’t know
Vancouver Canucks game
BC Lions game
Vancouver Whitecaps FC match
Vancouver Giants game
Vancouver Canadians game
Major Concert
Major Events
 
 
* How likely are you to attend a Whitecaps FC match this upcoming season?
 
Very Likely
 
Likely
 
Unlikely
 
Very Unlikely
 
 
* Why is it unlikely that you will attend a match this coming Whitecaps FC season?
Select all that apply:
 
Not Interested
 
Not What I Expected
 
Too Expensive
 
Negative Experience
 
Performance of team
 
Level of play in MLS
 
Personal Schedule
 
Not entertaining enough
 
Seen It Once
 
Too Far To Travel
 
Weather Conditions
 
Other, please specify:
 

 
 
* Which, if any, of the following aspects are you planning to do in the next 12 months?
Select all that apply:
 
Purchase or lease a new automobile
 
Renew your mortgage
 
Purchase a new condominium
 
Purchase a home
 
Attend Whitecaps FC road matches
 
Take a vacation
 
Purchase a new computer
 
Purchase a new TV
 
Purchase a next generation gaming system
 
Upgrading or renovating your home
 
Purchase new home appliances
 
Getting married
 
None of the above

 
 
Please rate your overall experience with Whitecaps FC?
 
Very Good
 
Good
 
Poor
 
Very Poor
 
 
* Please indicate your gender:
 
Female
 
Male
 
Prefer not to answer
 
 
* Which of the following age categories do you belong to?
 
Younger than 18
 
18 - 24 years
 
25 - 34 years
 
35 - 44 years
 
45 - 54 years
 
55 - 64 years
 
65 years or more
 
Prefer not to answer
 
 
* Which income category best describes your total annual household income, before taxes in Canadian dollars?
 
Less than $24,999
 
$25,000 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $149,999
 
$150,000 - $199,999
 
$200,000 - or more
 
Prefer not to answer
 
 
* What language do you speak MOST often at home?
 
English
 
French
 
Chinese - Cantonese
 
Chinese - Mandarin
 
Italian
 
Japanese
 
Korean
 
Portuguese
 
Punjabi
 
Spanish
 
Prefer not to answer
 
Other, please specify
 
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