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Welcome! Thank you for agreeing to participate in this important survey. Your input will help us in presenting valuable insights on market for Energy Drinks which we are doing as an assignment as a part of the course “Business Research Methods”. We encourage you to respond with honest and candid answers. The survey should take about 20-25 minutes. |
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| 3. Given below is a list of different types of cold beverages. Which of these have you consumed within the last 3 months? (Select all that apply) |
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| 4. You said that you have not consumed Energy drinks in the past 3 months. Are you aware of any energy drink brands? |
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| 5. Which all brands of energy drinks are you aware of? Please mention as many brands as you can remember.Please enter one brand per text box. |
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| 6. When you think about Energy drinks, which are the brands that come to your mind? Please mention as many brands that you can remember. Please enter one brand per text box |
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| 7. You said that you have consumed Energy drinks in the past 3 months. Which all brands of energy drinks have you CONSUMED in the past 3 months, even if you did not purchase it yourself? |
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| 8. How often do you currently PURCHASE Energy drinks? |
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| 9. How likely are you to consume an Energy drink again in the near future? |
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| 10. How likely are you to consume an Energy drink anytime in the near future? |
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| 11. Which of the below mentioned brands of Energy drinks are you aware of? (Aided awareness) |
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| 12. Of the brands of Energy drinks you are aware of, which ones have you ever consumed? |
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| 13. Of the brands of Energy drinks, which one is your Favourite? |
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| 14. You said that you are aware of ______, ______ and _____ . Can you please think back and tell us from where you came to know about each of these brands? For any brand, you can select multiple options.
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| 15. Thinking specifically about Red Bull, apart from the sources of information that you mentioned just now, which other places or media have you seen this brand in the past ? | | |
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| 16. How likely are you to consume Red Bull again in the near future? |
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| 17. Below is a list of statements describing different factors that you or other people may relate with different brands of Energy drinks. Which of these statements do you associate with the brands you are aware of? (You can associate a statement with as many brands as you want)
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| 18. Below is a list of statements describing different factors that you or other people may relate with different beverage categories. Which of these statements do you associate with the beverage categories listed below? (You can associate a statement with as many categories as you want)
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| 19. How often, do you consume the following beverage categories? (Select one response only for each category)
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| 20. How likely are you to consume beverages belonging to the following categories in the near future?
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| 21. Which was the brand that you consumed? |
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| 22. . Which of the options listed below best represents the place where you consumed the Energy drink? |
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| 23. Among your beverage purchases under the following categories, please indicate where do you purchase them most often from? (Check one for each category){RANDOMIZE}
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| LIFESTYLE AND DEMOGRAPHICS |
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| 24. What is the highest level of education that you have completed? |
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| 25. Out of the following which one applies to you. |
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| 26. Which city do you reside in? |
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