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We are a group of Singapore polytechnic final year students. Currently, we are doing a marketing research for our final year project. Kindly spare us 5-10 minutes to complete a short survey. (Please pick one choice unless otherwise stated)
Business Description:
We will operate an electronic store that targets at customers that search for novelty gifts and phone accessories. We provide customisation services for phone casings and mugs. Customers can unleash their creativity and have their unique designs published on their designated product.
 
 
 
* 1.Do you like our business idea?
 
Yes
 
No, why
 
 
 
 
* 2.Please indicate the model of your smartphone.
 
iPhone
 
Samsung
 
Nokia
 
Sony Ericson
 
Motorola
 
Others:
 
 
 
 
* 3.What type of phone accessories will you purchase? (You may tick more than one)
 
Phone Casing
 
Portable Charger
 
Screen Protector
 
Dust Cover
 
Stylus Pen
 
Others:
 
 
 
 
4.Will you be interested in buying customized phone casing?
 
Yes
 
No, why
 
 
 
 
5.What is the maximum amount you are willing to pay for a customised phone casing?
 
$10
 
$20
 
$30
 
$40
 
$50
 
 
 
6.Will you be interested in buying a solar portable charger?
 
Yes
 
No, why
 
 
\
 
 
 
7.What is the maximum amount you are willing to pay for a solar portable charger?
 
$30
 
$40
 
$50
 
$60
 
$70
 
$80
 
 
 
8.Where do you usually purchase phone accessories from? (You may tick more than one)
 
Gmarket
 
Ebay
 
Blogs
 
Flea market
 
Retail store
 
Others:
 
 
 
 
9.When buying phone accessories, where do you usually seek information from?
 
Internet
 
Social Media
 
Word of mouth
 
Newspapers
 
Brochures
 
Others:
 
 
 
 
10.When you are looking for phone accessories, what do you look for? (Please rank 1 to 4, 1 being most important and 4 being the least important)
 
Price
 
Product Range
 
Convenience
 
Product Quality
 
 
 
11.Please indicate the approximate total amount you spent online within the last year.
 
Less than $100
 
$100-$199
 
$200-$299
 
$300-$399
 
More than $399
 
 
 
12.Rank the type of online promotions you would prefer from 1 – 5 (1 being the most preferred and 5 being the least preferred)
 
E-vouchers
 
Free Gifts
 
Free Shipping
 
Quantity Discount
 
Membership Programme
 
 
 
16.What is your gender?
 
Male
 
Female
 
 
 
17.What is your age?
 
10-19
 
20-29
 
30-39
 
40-59
 
More than 59
 
 
 
18.What is your occupation?
 
Legislators, Senior Officials and Managers
 
Professionals
 
Associate Professionals and Technicians
 
Clerical Support Workers
 
Service and Sales Workers
 
Agricultural and Fishery Workers
 
Craftsmen and Related Trades Workers
 
Plant and Machine Operators and Assemblers
 
Cleaners, Labourers and Related Workers
 
Students
 
 
 
19.What is your monthly average income?
 
Below $1,000
 
$1,000-$1,999
 
$2,000-$2,999
 
$3,000-$3,999
 
$4,000-$4,999
 
More than $4,999
 
Venue of interview:
 
 
Name of interviewer: ___________________
 
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