Word-Import - 1 | QuestionPro

SURVEY:

1.Which of these age groups do you fall into?

Below 18

18-24

25-34

35-54

55+

Decline

2.What is your gender?

Male

Female

3.What is your ethnicity?

4.What of the following ranges best represents your annual income?

5.Do you consider drinking coffee to be a part of a lifestyle?

Yes

No

6.Do you consider drinking coffee in a café to be luxurious activity?

Yes

No

7.Why do you drink coffee?

Because of taste

Out of habit

To fit in with others

Family choice

I don’t drink coffee. If no, please go to question 8.

Other

8.Why don’t you drink coffee?

I don’t like it

Lactose intolerance

Other

9.What is your preferred type of coffee?

10.Would a coffee shop that (in addition to coffee) serves alcohol appeal to you?

Yes

No

11.Would a coffee shop that (in addition to coffee) serves bake goods appeal to you?

Yes

No

12.A coffee shop that offered discounts to college students would encourage me to go.

True

False

13.How often do you drink coffee?

Less than 1 cup per week

1 cup per week

Less than 1 cup per day but greater than 1 cup per week

1 cup per day

2-3 cups per day

Greater than 3 cups per day

14.Do you ever stay in a coffeehouse to drink your coffee, as opposed to taking it “to-go?”

Yes

No

17.Please rank your coffee preferences on a scale of 1 to 5, with 1 being your most preferred and 5 your least preferred.

Regular coffee

20.Please rank the following criteria on a scale of 1 to 8 with 1 being the most important characteristic of a place you would choose to buy a coffee/drinks from and 8 the least. (Rank value must be between 1 and 8)

Convenience of location

21.Which of the following best describes your employment status?