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Surveys
2011
June
W
Word Of Mouth
Word Of Mouth
This survey is to investigate the effectiveness of word of mouth (online/offline) for dissertation (MSc International Hospitality and Tourism Management-Sheffield Hallam University)
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How frequently do you visit a dining restaurant in a month?
1-2 times
3-4 times
5-6 times
7-8 times
8+
What is your Age group?
18-24
25-34
35-44
45+
What is your gender?
Male
Female
What is your Occupation?
Please rate listed factors on how important they are to you, where "1" being most important and "5" being least important:
Food quality
-- Select --
1
2
3
4
5
Food price
-- Select --
1
2
3
4
5
Menu variety
-- Select --
1
2
3
4
5
Service quality
-- Select --
1
2
3
4
5
Restaurant atmosphere
-- Select --
1
2
3
4
5
*
What influences you the most to choose a restaurant for dining out of listed factors? please select only one.
Internet (websites,e-mails,instant messaging)
Reviews and Ratings (online)
Online Communities (blogs,forums,social networking)
Recommendations (family/colleagues/friends)
How often do you recommend your chosen restaurant to people including family and Friends?
Always
Often
Sometimes
Never
How do you like to recommend your chosen restaurant to people including friends and family?
Face-to-Face
Online communities(social networking,blogs,forums)
Both
Not Applicable
Other
What is your attitude towards credibility of information obtained through the following medium:
Very Negative
Negative
Neutral
Positive
Very Positive
Recommendation (friends/family)
Internet (websites,emails,instant messaging)
Reviews and Ratings(online)
Online communities(blogs,forums,social networking)
The level of impact it has on your purchase decision to select a restaurant for dining:
Very Low
Low
Neutral
High
Very High
Recommendation (family/friends)
Reviews and Ratings(online)
Online communities(blogs,forums,social networking)
Internet(websites,e-mails,instant messaging)
Student of Sheffield Hallam University
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