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How frequently do you visit a dining restaurant in a month?
 
1-2 times
 
3-4 times
 
5-6 times
 
7-8 times
 
8+
 
 
What is your Age group?
 
18-24
 
25-34
 
35-44
 
45+
 
 
What is your gender?
 
Male
 
Female
 
 
What is your Occupation?
   
 
 
Please rate listed factors on how important they are to you, where "1" being most important and "5" being least important:
Food quality
Food price
Menu variety
Service quality
Restaurant atmosphere
 
 
 
* What influences you the most to choose a restaurant for dining out of listed factors? please select only one.
 
Internet (websites,e-mails,instant messaging)
 
Reviews and Ratings (online)
 
Online Communities (blogs,forums,social networking)
 
Recommendations (family/colleagues/friends)
 
 
How often do you recommend your chosen restaurant to people including family and Friends?
 
Always
 
Often
 
Sometimes
 
Never
 
 
How do you like to recommend your chosen restaurant to people including friends and family?
 
Face-to-Face
 
Online communities(social networking,blogs,forums)
 
Both
 
Not Applicable
 
Other
 

 
What is your attitude towards credibility of information obtained through the following medium:
Very Negative Negative Neutral Positive Very Positive
Recommendation (friends/family)
Internet (websites,emails,instant messaging)
Reviews and Ratings(online)
Online communities(blogs,forums,social networking)
 
The level of impact it has on your purchase decision to select a restaurant for dining:
Very Low Low Neutral High Very High
Recommendation (family/friends)
Reviews and Ratings(online)
Online communities(blogs,forums,social networking)
Internet(websites,e-mails,instant messaging)
Student of Sheffield Hallam University
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