|T.U.R.F Analysis - Total Unduplicated Reach and Frequency Analysis|
By: Vivek Bhaskaran
TURF is a statistical model that can used to answer questions like :
It was originally devised for analysis of media campaigns, and has been expanded to apply to product, line and distribution analysis.
With QuestionPro any MULTIPLE CHOICE (Multiple Answer) question can be analyzed using TURF. The TURF Simulator can give you One-Click access to Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option.
Real Life Example Scenario: