India

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Dear Respondent:

Thank you for participating in our research. The purpose is to gather your opinions about work and personality values and characteristics. There are no right or wrong answers. However, we ask that you participate and respond in an honest and conscientious way. The short survey will take about 5-10 minutes to complete.

Please press CONTINUE to begin survey.

Your participation is COMPLETELY ANONYMOUS

INSTRUCTIONS: Please think of an ideal job, disregarding your present job, if you have one. In choosing an ideal job, how important would it be to you to…

	Not Important 1	2	3	4	Highly Important 5
have sufficient time for your personal or home life?	Not Important 1	2	3	4	Highly Important 5

have a boss (direct superior) you can respect?	Not Important 1	2	3	4	Highly Important 5

get recognition for good performance?	Not Important 1	2	3	4	Highly Important 5

have security of employment?	Not Important 1	2	3	4	Highly Important 5

have pleasant people to work with?	Not Important 1	2	3	4	Highly Important 5

do work that is interesting?	Not Important 1	2	3	4	Highly Important 5

be consulted by your boss in decisions involving your work?	Not Important 1	2	3	4	Highly Important 5

live in a desirable area?	Not Important 1	2	3	4	Highly Important 5

have a job respected by your family and friends?	Not Important 1	2	3	4	Highly Important 5

have chances for promotion?	Not Important 1	2	3	4	Highly Important 5

INSTRUCTIONS: In your private life, how important is the following to you?

	Not Important 1	2	3	4	Highly Important 5
Keeping time free for fun?	Not Important 1	2	3	4	Highly Important 5

Moderation: having few desires?	Not Important 1	2	3	4	Highly Important 5

Being generous to other people?	Not Important 1	2	3	4	Highly Important 5

Modesty: looking small, not big?	Not Important 1	2	3	4	Highly Important 5

Religion?	Not Important 1	2	3	4	Highly Important 5

	Never 1	2	3	4	Always 5
How often do you feel nervous or tense?	Never 1	2	3	4	Always 5

Are you a happy person?	Never 1	2	3	4	Always 5

How often do other people or circumstances prevent you from doing what you really want to do?	Never 1	2	3	4	Always 5

How often, in your experience, are subordinates afraid to contradict their boss?	Never 1	2	3	4	Always 5

INSTRUCTIONS: To what extent do you agree with the following statements?

	Strongly Disagree 1	2	3	4	Strongly Agree 5
One can be a good manager without having a precise answer to every question that a subordinate may raise about his or her work.	Strongly Disagree 1	2	3	4	Strongly Agree 5

Persistent efforts are the surest way to results.	Strongly Disagree 1	2	3	4	Strongly Agree 5

An organisation structure in which certain subordinates have two bosses should be avoided at all cost.	Strongly Disagree 1	2	3	4	Strongly Agree 5

A company's or organisation's rules should not be broken - not even when the employee thinks breaking the rule would be in the organisation's best interest.	Strongly Disagree 1	2	3	4	Strongly Agree 5

We should honour our heroes from the past.	Strongly Disagree 1	2	3	4	Strongly Agree 5

If there is something expensive you really want to buy, but you do not have enough money, what do you do?

always save before buying

usually save first,

sometimes save, sometimes borrow to buy

usually borrow to buy and pay off later,

always borrow to buy now, pay off later

INSTRUCTIONS: To what extent do you agree with the following statements?

	Strongly Disagree 1	2	3	4	Strongly Agree 5
It is important for me to have a lifestyle that is traditional in my home country.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I enjoy entertainment that is traditional to my home country.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I prefer to have home furnishings that are traditional in my home country.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I prefer to wear clothing that is traditional to my home country.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I often get “psyched” to work even harder when I accomplish things.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I often do well at things that I try.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I try to reach that in my life, in which I believe.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I feel like I have made progress toward being successful in my life.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I am a fanatic when trying to realize my goals.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I am someone who looks forward to situations in which I expect to have success.	Strongly Disagree 1	2	3	4	Strongly Agree 5

	Strongly Disagree 1	2	3	4	Strongly Agree 5
I admire people who own expensive homes, cars, and clothes.	Strongly Disagree 1	2	3	4	Strongly Agree 5

Buying things gives me a lot of pleasure.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I like a lot of luxury in my life.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I'd be happier if I could afford to buy more things.	Strongly Disagree 1	2	3	4	Strongly Agree 5

INSTRUCTIONS: To what extent do you agree with the following statements?

	Strongly Disagree 1	2	3	4	Strongly Agree 5
It is important for me to have a lifestyle that is similar to the lifestyle of consumers in many countries around the world.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I enjoy entertainment that is popular in many countries around the world.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I prefer to have home furnishings that are popular in many countries around the world.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I prefer to wear clothing that is popular in many countries around the world.	Strongly Disagree 1	2	3	4	Strongly Agree 5

Not being careful enough has gotten me into trouble at times.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I find that there are things that I have not thought about when I choose something.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I will break rules to reach my goal.	Strongly Disagree 1	2	3	4	Strongly Agree 5

Growing up, I often “crossed the line” by doing things that my parents would not tolerate.	Strongly Disagree 1	2	3	4	Strongly Agree 5

I often got on my parents’ nerves when I was growing up.	Strongly Disagree 1	2	3	4	Strongly Agree 5

Growing up, I often acted in ways that my parents thought were objectionable.	Strongly Disagree 1	2	3	4	Strongly Agree 5

INSTRUCTIONS: Please rate your overall feeling toward each of the following brands.

	Dislike Very Much 1	2	3	4	Like Very Much 5
Coca-Cola	Dislike Very Much 1	2	3	4	Like Very Much 5

Colgate	Dislike Very Much 1	2	3	4	Like Very Much 5

Whirlpool	Dislike Very Much 1	2	3	4	Like Very Much 5

Sony	Dislike Very Much 1	2	3	4	Like Very Much 5

What is your nationality?

What was your nationality at birth (if different)?

What is your gender?

Male

Female

How old are you?

Under 20

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60 or over

How many years of formal school education (or their equivalent) did you complete (starting with primary school)?

10 or less

18 or more

Which category below best describes your annual household income?

Low Income

Lower Middle Class

Middle Class

Upper Middle Class

High Income

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