What is the first brand of watches off the top of your mind? What are the other brands of watches that you can recall? Do you wear watches regularly? What other functions do you wear a watch for apart from telling time? Where do you usually get information on watches from? (You may check more than one choice) Check the boxes if you are aware of any of the watch brands below (You may check more than one) Please Rate the importance of the following product attributes to you when making a watch purchase (1 = Not Important, 7 = Highly Important) If you chose the option "others" in the above question, please state what it is here. Otherwise, please leave this blank Please provide your opinion on Swatch watches based on the following dimensions. | | | | | | | | Price (1 = Expensive, 7 = Inexpensive) | | | | | | | | | Personality (1 = unable to reflect my personality, 7 = reflects my personality) | | | | | | | | | Promotions (1= Frequent Promotions, 7 = Lack promotions) | | | | | | | | | Brand (1 = Positive Impression, 7 = Negative Impression) | | | | | | | | | Country Of Origin (1 = Negative Impression, 7 = Positive Impression) | | | | | | | | | Design (1 = Appealing, 7 = Unappealing) | | | | | | | | | Functions (1 = Few Functions, 7 = Many Functions) | | | | | | | | | Prestige (1 = Ordinary, 7 = Prestigious) | | | | | | | | | Durability (1 = Durable, 7 = Not Durable) | | | | | | | | | Fashionable (1 = Not Fashionable, 7 = Fashionable) | | | | | | | | |
Where do you recall seing information or advertisments of Swatch Watches? (You may check more than one choice) Who do you think are the competitors of Swatch? Do list them down Have you owned a Swatch watch before? How likely are you to purchase a Swatch watch in the next 1 year? (1 = Very Likely, 7 = Very Unlikely) Please tell us what you like about Swatch Watches Please tell us what you dislike about Swatch Watches Swatch is different from other brands because? What is the age group that you are in? What is your estimated monthly income? Which is your gender group? |
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