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Survey Templates Surveys Skier Demographics and Psychographics

Skier Demographics and Psychographics

Skier Demographics


Thank you for taking an interest in this survey.

The first set of questions focuses on your ski demographics. The second set of questions focuses on your personal ski experience, before, during, and after your typical ski day.

I am interested in your ski experience at resorts that you are somewhat unfamiliar with, as this will elicit better feedback. Please answer with this in mind.

The survey will take 5 to 7 minutes to complete.
first name
age
gender
What State do you live in?
What City do you live in?
What snow sport/s do you participate in?
How many days a season do you ski?
If applicable, how long is your typical ski holiday, include nights stayed and days skied? ex) 3 nights stayed, 2 days skied
What ski resorts do you frequent most?
Who do you generally ski with?
How do you get to the resort?
Where do you stay at the resort?
What type of skiing do you prefer? check all that apply
How do you get to the mountain in the morning?
Do you rent or own equipment?
Do you buy lift tickets or have a season pass?
Do you use ski lockers?
Do you, or anyone in your party, ever take ski lessons?
Do you ever find it difficult to get all these tasks done (lift tickets, rentals, etc.) at the resort before skiing?
If you answered yes to the above question, what helps you complete these tasks?
Do you get a grooming report before you start your day?
Do you get a trail map before you start your day?
Do you consult a trail map or ask an employee about the mountain before skiing?
Do you ever approach someone while skiing, employee or another skier, to ask a question about the mountain?
If you answered yes to the above question, about how often in a typical ski day?
If you answered yes to approaching someone, what is usually more helpful, asking someone or using a trail map while on the mountain?
If possible, can you explain why you believe either using a map or asking someone is more helpful to you?
If you use a trail map, where do you most often look at it?
If you use a trail map, about how often do you look at it during a ski day?
If you use trail maps, do you ever have difficulty using them?
If you answered yes to the above question, what problems do you have with trail maps?
Do you ever lose people in the party you're skiing with?
If you answered yes to the above question, what do you do in these situations?
Do you ever have trouble finding something specific on the mountain?
If you answered yes to the above question, what helps you find what you are looking for?
What do you go into a mountain facility for?
About how long do you typically spend in a mountain facility?
Do you ever worry about skiing in areas beyond your ability?
If you answered yes to the above question, how do you avoid these areas?
Is safety much of a concern for you?
If you answered yes to the above question, what precautions do you take to make your ski experience safer?
If skiing for multiple days, do you ever have trouble finding areas or runs that you enjoyed the day before?
If you answered yes to the above question, how do you go about finding these areas or runs again?
Do you ever have the feeling you're not finding the best area or run for your abilities or interests?
If you answered yes to the above question, how do you go about finding the best area for you?
What do you do at the end of your ski day?

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