Hello:
You are invited to participate in our survey about consumer and company identity. Approximately 500 people will be asked to participate in a survey that asks questions about you and your purchase behavior. It will take approximately 10-15 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Sharmin Attaran at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Now we will ask you a few questions about your attitudes about yourself. Please rate how strongly you disagree or agree with each statement. I thrive on opportunities to demonstrate that my abilities or talents are better than those of other people. I have a strong need to know how I stand in comparison to my coworkers. I often compete with my friends. I feel best about myself when I perform better than others. I often find myself pondering over the ways that I am better or worse off than other people around me. If a friend was having a personal problem, I would help him/her even if it meant sacrificing my time or money. I value friends who are caring, empathic individuals. It is important to me that I uphold my commitments to significant people in my life. Caring deeply about another person such as a close friend or relative is important to me. Knowing that a 'close other' acknowledges and values the role that I play in their life makes me feel like a worthwhile person. Making a lasting contribution to groups that I belong to, such as my work organization, is very important to me. When I become involved in a group project, I do my best to ensure its success. I feel great pride when my team or group does well, even if I’m not the main reason for its success. I would be honored if I were chosen by an organization or club that I belong to, to represent them at a conference or meeting. When I’m part of a team, I am concerned about the group as a whole instead of whether individual team members like me or whether I like them. Now we will ask you a few more questions about your attitudes about yourself. For each question, please rate every alternative response. The rating scale uses end points labeled as 1 “not like me, not true of me” and 5 “like me, very true of me”. There are no right or wrong answers to these questions. I think it is most important in life to...
Have personal integrity/be true to myself. Have good personal relationships with people who are important to me. Work for causes to improve the well-being of my group. I would teach my children... To know themselves and develop their own potential as a unique individual. To be caring to their friends and attentive to their needs. To be loyal to the group to which they belong. Someone with his or her own will, an individual. A good partner and friend. A good member of my group. I think honor can be attained by... Being true to people with whom I have personal relationships. Being true to my groups such as my extended family, work group, religious and social groups. I would regard someone as a good employee for a company if...
He or she takes personal responsibility for the task assigned. He or she gets on well and works cooperatively with other colleagues. He or she works for the development of the organization or the work group. The most satisfying activity for me is... Doing something for myself. Doing something for someone who is important to me. Doing something for my group (e.g., my school, church, club, neighborhood, and community). When faced with an important decision to make...
I ask myself what I really want to do most. I talk with my partner or best friend. I talk to my family and relatives. I was praised in the newspaper for what I have done. My close friend was praised in the newspaper for what he or she has done. A group to which I belong was praised in the newspaper for what they have done. When I attend a musical concert... I feel that enjoying music is a very personal experience. I feel enjoyment if my company (partner, friend, guest) also enjoys it. I feel good to be part of the group. I am most concerned about... My relationship with myself. My relationship with a specific person. My relationship with my group. Now we will ask you the last few questions about your attitudes about yourself. Please rate how strongly you disagree or agree with each statement. In general, belonging to social groups is an important part of my self-image.
I enjoy being unique and different from others in many ways. My happiness depends very much on the happiness of those around me.
I am a unique individual. I often have the feeling that my relationships with others are more important than my own accomplishments.
If a coworker got a prize, I would feel proud. Overall, my group memberships have a lot to do with how I feel about myself. I often do “my own thing.” To me, pleasure is spending time with others. The well-being of my coworkers is important to me. I feel good when I cooperate with others. The social groups I belong to are important to my sense of what kind of a person I am.
In the next section, assume you would like to purchase some coffee today. Please read the information about 4 coffee shops carefully. Please answer the questions below each coffee shop description. Café Mart is a coffee shop chain that is widely recognized by individuals as having an identity that centers around being highly competitive with other coffee shops based on price and around running highly efficiently. Customers enjoy low cost and fast service. Recently, they were recognized as the most financially successful chain in the industry. The way I am fits in with what I perceive of Cafe Mart. I am similar to what I think Cafe Mart represents. I am similar to how I perceive Cafe Mart. The image I have of Cafe Mart overlaps with my self-image. How likely are you to purchase your coffee from Cafe Mart? Café Especiales is a coffee shop chain that is widely recognized by individuals as having an identity that centers around being the premiere coffee shop in the industry and around the expertise of its workforce. Customers enjoy an upscale experience and product. Recently, they were recognized as the most elite coffee chain in the industry. The way I am fits in with what I perceive of Cafe Especiales. I am similar to how I perceive Café Especiales. I am similar to what I think Cafe Especiales represents. The image I have of Café Especiales overlaps with my self-image. How likely are you to purchase your coffee from Cafe Especiales? Café CareForYou is a coffee shop that is widely recognized by individuals as having an identity that centers around taking exceptionally tailored care of customers and around the respectfulness with which staff treat one another. Customers enjoy feeling nurtured. Recently, they were recognized as the most customer service oriented coffee chain in the industry. The way I am fits in with what I perceive of Café CareForYou. I am similar to what I think Café CareForYou represents. I am similar to how I perceive Café CareForYou. The image I have of Café CareForYou overlaps with my self-image. How likely are you to purchase your coffee at Cafe Especiales? Café Tresfair is a coffee shop that is widely recognized by individuals as having an identity that centers around being community oriented and around instilling a sense of camaraderie within the shop. Customers enjoy feeling part of a community. Recently, they were recognized as the most charitable coffee chain in the industry. The way I am fits in with what I perceive of Café Tresfair. I am similar to what I think Café Tresfair represents. I am similar to how I perceive Café Tresfair. The image I have of Café Tresfair overlaps with my self-image. How likely are you to purchase your coffee at Cafe Tresfair? Thank you for answering questions regarding each coffee shop. Now please answer the few questions below: Please assume you are a regular customer of Cafe Mart. (Remember, Cafe Mart customers enjoy unusually low cost and fast service. Recently, they were recognized as the most financially successful chain in the industry).
Now please imagine that a new coffee shop has emerged. How likely would you be to switch to the new shop based on the following characteristics?
New Coffee Shop offers a lower price. New Coffee Shop is a more prestigious coffee shop. New Coffee Shop has better customer service. New Coffee Shop donates more money to charitable causes. Please assume you are a regular customer of Cafe Especiales. (Remember, Cafe Especiales customers enjoy an upscale experience. Recently, they were recognized as the most elite coffee chain in the industry).
Now please imagine that a new coffee shop has emerged. How likely would you be to switch to the new shop based on the following characteristics?
New Coffee Shop offers a lower price. New Coffee Shop is a more prestigious coffee shop. New Coffee Shop has better customer service. New Coffee Shop donates more money to charitable causes. Please assume you are a regular customer of Cafe CareForYou. (Remember, Cafe CareForYou customers enjoy feeling nurtured. Recently, they were recognized as the most customer service oriented coffee chain in the industry).
Now please imagine that a new coffee shop has emerged. How likely would you be to switch to the new shop based on the following characteristics?
New Coffee Shop offers a lower price. New Coffee Shop is a more prestigious coffee shop. New Coffee Shop has better customer service. New Coffee Shop donates more money to charitable causes. Please assume you are a regular customer of Cafe Tresfair. (Remember, Cafe Tresfair customers enjoy feeling part of a community. Recently, they were recognized as the most charitable coffee chain in the industry).
Now please imagine that a new coffee shop has emerged. How likely would you be to switch to the new shop based on the following characteristics?
New Coffee Shop offers a lower price. New Coffee Shop is a more prestigious coffee shop. New Coffee Shop has better customer service. New Coffee Shop donates more money to charitable causes. Finally, here are some questions about your demographics. How often do you participate in surveys? What is your age group? What is the highest level of education you have completed? What is your own yearly income? What is your total household income, including all earners in your household? What is your occupation? What is your current marital status? What is your religious affiliation? What state/country do you live in? Please leave any comments or suggestions about the survey here (please be as specific as possible). |
Survey software
Leading survey software to help you turn data into decisions.
Research Edition
Intelligent market research surveys that uncover actionable insights.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Workforce
Powerful insights to help you create the best employee experience.
