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Survey Templates Surveys Mass

Mass

Mass
Gender
Age
Education type
Education level
Working experience
Lengh of work at any marketing/corporate functions
Lengh of work at any senior marketing function
Company level position
Define the main obstacles / hurdles which should lead you or your company not to outsource any of marketing functions. Mark your perception on the ordinal scale 1-5.
1.certainly not
2.not
3.not sure
4.yes
5.certainly yes
1.Loss of the core competence
2.Loss of the control - costs, deadlines or process
3.Concern of sensitive/strategic information disclosure
4.Concern of the quality of service
5.Proper outsourcing partner of marketing services doesn't exist
6.The company product is not suitable for outsourcing - require special knowledge
Define the main reason which should lead you or your company to outsource any of marketing function. Mark your perception on the ordinal scale 1-5.
1.certainly not
2.not
3.not sure
4.yes
5.certainly yes
1.Lack of headcount
2.Lack of particular marketing function knowledge - professional expertise
3.The higher flexibility
4.The higher efficiency and performance
5.Cost savings
6.Focus to the strategic management only (not execution)
In case of possitive attitute to marketing function outsourcing mark your perception what is the most important for successful outsourcing process. For your mark use the ordinal scale 1-5.
1.certainly not
2.not
3.not sure
4.yes
5.certainly yes
1.Properly select the marketing function or activity which should be a part of outsourcing
2.Clearly define outsourcing project scope, milestones and expected final results
3.Assign dedicated internal outsourcing project manager
4.Proper communication - explanation of the outsourcing goals to all marketing/company employees
5.Regulary evaluate the outsourcing project results - define corection in case of any issues
6.Sign a long term contract with outsourcing supplier
In case of positive attitude to marketing function outsourcing evaluate which marketing function should be a part of outsourcing base on the following criterions: acceptability, suitability and feasibility:
For each of the marketing function assign importance 1=the least probability , 10=the highest probability
1
2
3
4
5
6
7
8
9
10
A.Marketing Strategy and Innovation Management
B.Marketing Communication
C.Marketing Product and Product Development
D.Marketing Research
E.Marketing CRM
F.Marketing - Wholesale
G.Marketing Interim - entire function teams
H.Marketing Interim - middle management positions
I.Marketing Interim - executive management positions
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