What type of college do you attend? Do you participate in Greek life? Do you live on or off campus? What is your favorite color? What is your favorite fast food restaurant? What is your favorite music genre? What is your favorite movie genre? Who is your favorite super-hero? What is your favorite TV Show? Does alcohol improve or increase college experience? How do you typically obtain your alcohol? What emotions do you associate with drinking alcohol? What Advertising Mediums are the most effective at reaching you? Recall the latest TV Commercial. Recall the latest radio commercial. Recall the latest billboard you have seen. What alcohol prevention message can you recall (ex. Smokey Bear, Only You Can Prevent Forest Fires)? How advertising campaigns connect with you? |
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