Hello! We are conducting a survey about ice cream as part of a project for a course at SMU. Could you spare five minutes to answer a few questions? Thank you!
Do you consume ice cream?
How often do you purchase ice-cream?
Who do you usually consume ice cream with?
On an average, how much do you spend on ice-cream in a month?
(put a , beside each brand)
Where do you usually purchase ice cream?
What are the various promotional activities/campaigns/advertisements that you can remember for Ben N Jerry?
Please allocate 100 points cross the 6 attributes in choosing a brand of ice cream. Allocating more points to the attributes you consider more important:
Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:
Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:
Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:
Select the adjectives that best describe your attitudes about Ben N Jerry's.
Check the box beside the incentive that might tempt you to consider purchasing Ben N Jerry's.
Age Group:
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