Dear Respondent,
We are group of students currently undertaking a coursework in Marketing Institute of Singapore under Graduate Diploma in Brand Management undertaking a module entitled Marketing Research 102.
This survey will serve as an independent fact finding mission towards a marketing research project for Double Oh hereafter referred to as dbl O. The objective of this survey is as follows:
1) To attempt to understand the potential characteristics or features that will
improve the clubbing scene in dbl O
2) And to find out what does the current market of clubbing respondents infer to when they club.
3) Able to gauge on the success of dbl O’s rebranding effort.
Through your participation, we eventually hope to reach a better understanding and how best to satisfy the needs of the customers as well as what the organization needs to do.
Enclosed with this letter is a brief questionnaire that asks a variety of questions about your attitudes towards the dbl O brand. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.
We hope you will take a few minutes to complete this questionnaire. Without the help of people like you, research on our branding plan could not be conducted.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us by email at [email protected]
This study was approved by the dbl O Management with the support of their staff on 5th March 2009.
Sincerely,
Liam Shuyi
Andrew Fung
Reagan Thiew
Please select your age group Please indicate how often do you club? Please rank in terms of choice what is the most important factor of a club?
(Place a '1' by your 1st choice, a '2' by your 2nd choice, and so on) Type of music played Location of the club Décor/Ambience Entrance Fee Pricing of Drinks Please indicate your degree of agreement with the genre of music a club should play. How much do you spend per visit? Are you aware of the following clubs in Singapore?
(Please select one or all that applies) Which of the following clubs do you visit the most?
(Please select one only) Please rate each club according to your standard of satisfaction
(Please select one for each) How often do you come to dbl O?
(Please select one) What days of the week do you visit dbl O?
(Please select any that applies) Please rate the level of importance for choosing dbl O as your clubbing destination?
(Please select one for each) Please rate each factor of dbl O in terms of performance?
(Please circle one for each) What type of promotions would you likely be interested in when visiting dbl O?
(Please select one for each) Please indicate which of the following events and campaigns that you are aware of in dbl O.
(Please select any that is applicable) Please indicate what type of activities interest you?
(Please select one for each) Please rank each area of improvement in terms of importance that you would like to see in dbl O
(Place a '1' for most important, '5' for least important Décor/Ambience Marketing/Publicity How did you get to know dbl O?
(Please select any that applies) What is your highest education level? Please indicate your annual income? Please indicate you gender? |
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