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Survey Templates Surveys Effectiveness of Surrogate Advertising

Effectiveness of Surrogate Advertising

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1. Have you consumed Alcohol in the last 6 months?
2 a. How often do you buy Alcoholic beverages in a month?
2 b. From which place do you buy your drinks?
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3. Can you recollect the Brand of the ad campaign in which Saif Ali Khan, Yuvraj Singh and Harbhajan Singh played music on the streets?
4. What’s the tagline of the above mentioned ad?
5. The above mentioned ad is promoting:
6. In your view, the above mentioned ad portrays the product as: (tick the most appropriate option)
7. On viewing this ad, you felt this product is
8. According to you, this ad is ideal for customers aged
9. According to you
Strongly Agree
Somewhat Agree
Neither
Somewhat Disagree
Strongly Disagree
After viewing this ad I would consider purchasing the surrogate product advertised

After viewing this ad I would consider purchasing the alcoholic beverage promoted

The benefits described in the ad are believable to me

The ad's message is relevant to me

The message conveyed by this ad is understandable
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10. Can you recollect the Brand of the ad campaign above?
11. The above mentioned ad is promoting:
12. In your view, the above mentioned ad portrays the product as: (tick the most appropriate option)
13. On viewing this ad, you felt this product is
14. According to you, this ad is ideal for customers aged
15. According to you
Strongly Agree
Somewhat Agree
Neither
Somewhat Disagree
Strongly Disagree
After viewing this ad I would consider purchasing the surrogate product advertised

After viewing this ad I would consider purchasing the alcoholic beverage promoted

The benefits described in the ad are believable to me

The ad's message is relevant to me

The message conveyed by this ad is understandable
16. Your Age:
17. Your Gender:
18. Your annual household Income:
Your Name (optional)

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