Which of the following applies to your type of tour operation? [Please select as many as applicable]
Please indicate the percentage of time spend on each of the following:
For how many years have this tour operation been in existance?
Do you compile your own packaged tours?
Please indicate from whom do you obtain your packages? [Indicate as many as applicable]
Do you make use of direct distribution and reservations?
What method of direct distribution do you use? [Indicate as many as applicable]
Please indicate the estimated percentage of your turnover generated by:
Do you make use of intermediaries for distributing your products?
Which of the following intermediaries do you make use of? [Indicate as many as applicable]
Please indicate the estimated percentage of your turnover generated by:
Do you make use of other methods of distribution besides direct and intermediaries?
Please specify the 'Other' methods of distribution used.
Do you change / innovate your packages / products offered for sale?
Any specific reason for answering 'No' to Q14?
Please indicate how often do you change your packages.
Who normally initiates product change? [Indicate as many as applicable]
18.Please indicate the percentage contribution made by each of the following towards product change.
Please state, according to your opinion, what information is the most important for management decision-making.
20.Please indicate the types of and to what extent do you currently use the following information for management decision-making.
21.Please indicate who do have access to your marketing information and to what extent.
Please specify if 'Other' was indicated in Q32.
Do you use marketing information for management decision-making?
Please indicate to what extend do you use marketing information for decision-making.
25.Please indicate your sources used for obtaining marketing information as well as to what extent each source contributes to decision-making.
Please specify the 'Other' sources if it has been indicated as an information source in Q22.
27.What do you do with the marketing information obtained?
Do you have and use a marketing information system (MIS)?
Do you have a maual system for collecting and processing marketing information?
Please provide a brief description of your manual system.
Do you have an automated system for collecting and processing marketing information?
Do you have any other system for collecting, processing, and dissiminating marketing information?
Please provide a brief description of any other system in use.
Please indicate the type of automated system used for marketing information.
Would you use a sophisticated marketing information system (MIS) should it be available?
To what extend would you utilise such a marketing information system (MIS)?
37.Please answer Yes, No, or Not Sure to the following statements about a marketing information system (MIS):
38.Please indicate your need for and the importance of the following types of marketing information:
Please indicate how you would prefer a sophisticated marketing information system should operate.
40.Please indicate how you would rate the characteristics / features of a sophisticated marketing information system (MIS).
Please specify if 'Other' was indicated in Q39.
What are the chances that you will make your information available to a national marketing information system (MIS) should it comply with all the characteristics / features you indicated as important and very important?
OPTIONAL - Please provide your name, company and contact details.
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