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Survey Name	Perceptions and attitudes of tourism and hospitali
Description	Perceptions and attitudes of undergraduate tourism and hospitality students working in the tourism and hospitality industry
Category	(Browse All Categories)

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Dear Student:

You are invited to participate in a survey looking at the perceptions and attitudes of tertiary tourism and hospitality students towards a career in the tourism and hospitality industry. This research is being undertaken by senior investigator Dr Scott Richardson from Taylors University College and Professor Leonardo (Don) A.N. Dioko from the Institute for Tourism Studies, Macau. Approximately 1000 tourism and hospitality students will be asked to complete this survey which explores their attitudes and perceptions of working in the tourism and hospitality industry. It will take approximately 10-15 minutes to complete the questionnaire.

It is hoped that as a result of this research employers in the tourism and hospitality industry can understand what future professionals in the industry, such as you, want from their industry. It will also aim to provide details on why tertiary tourism and hospitality students are choosing their particular career paths.

Your participation in this study is completely voluntary and there are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your survey responses will be strictly confidential and data from this research will be reported only in an aggregated form. Your information will be coded and will remain confidential. The information collected will not be disclosed to third parties without your consent, except to meet government, legal or other regulatory authority requirements. A de-identified copy of this data may be used for other research purposes. However, your anonymity will at all times be safeguarded.

If you do decide to complete and submit this questionnaire, you will be deemed to have consented to participate in the research. If you have questions at any time about the survey or the procedures, you may contact Dr Scott Richardson on (03) 7877 9777 or by email at scott.richardson@taylors.edu.my or Professor Leonardo (Don) A.N. Dioko on 853 8598 3040 or email at Don@ift.edu.mo.

As a thank you for taking the time to complete this survey, one respondent will win MOP300 cash prize. If you wish to be included in the prize draw you will need to provide your email below. Your email address and responses will not be recorded together to ensure your responses are anonymous. Terms and Conditions of Entry can be found at the end of the survey.

Thank you very much for your time and support. Please start the survey now by clicking on the Continue button below.

Section 1

Gender *

Male

Female

Which Institution do you attend? *

In what year of study of your Bachelor's Degree program are you currently completing? *

Year 1

Year 2

Year 3

Year 4 (i.e., graduating)

Other

On what basis are you currently enrolled?

Full-time

Part-Time

Are you a local or international student? *

Local

International

Why did you choose to study in Macau? *

I want a degree from an English speaking foreign university to enable me to have better job prospects in my home country

I want a degree from an English speaking foreign university to enable me to pursue a career in another foreign country

I want a degree from a Macau university to enable me to remain and work in Macau after graduation

Other

After graduation I will: *

Definitely return to my home country

More than likely return to my home country

Definitely try to stay in Macau

More than likely try to stay in Macau

Definitely move to a foreign country other than Macau

More than likely move to a foreign country other than Macau

Other

Was Tourism, Hospitality, Culinary Arts, Food Science or Hotel Management your first choice of study area? *

Yes

What was your first choice of study area?

Why did you choose to study tourism/hospitality/culinary arts/hotel management? *

What do you regard as your major field of study? *

Tourism Management

Hotel Management

Event Management

Culinary Arts

Hospitality Management

Gaming Management

Food Science and Technology

Other

Have you ever worked in the Tourism or Hospitality Industry? *

Yes

Do you currently work in the Tourism or Hospitality Industry? *

Yes

How long have you worked in the industry? *

Less than 6 months

6 to 12 months

12 months to 2 years

2 years to 5 years

5 years +

On what basis are you currently employed in the tourism and hospitality industry? *

Not currently working in the industry

Casual

Part-time

Full-time

Contract

Work Experience / Work Placement

Other

On average how many hours per week do you work? *

Sector/area worked in the longest? *

In what type of position are/were you employed? *

Trainee

Frontline

Supervisor

Low level manager

Middle manager

Senior manager

Other

If you are/were employed at a manager level, what is/was your job title?

How has working in the industry influenced your desire to pursue a future career in the industry? *

Positively

Negatively

Neither

Are you likely to work in the tourism/hospitality industry in the first year after graduation? *

Definitely

More than Likely

Undecided

Unlikely

Definitely Not

Has your experience working in the industry been the main factor in your uncertainty about pursuing a career in the industry? *

Yes

If no, what other factors have caused your uncertainty towards pursuing a career in the tourism/hospitality industry?

What aspects of working in the industry have influenced your uncertainty about pursuing work in the industry after graduation?

Has your experience working in the industry been the main factor in your decision to not pursue a career in the industry?
*

Yes

If no, what other factors have influenced your decision not to pursue a career in the tourism/hospitality industry?

What aspects of working in the industry have influenced your decision not to pursue work in the industry after graduation?

Section 2

What position do you expect to be offered when you graduate? *

Frontline

Supervisor

Trainee Manager

Department Manager

Assistant Manager

General Manager

Other

Which salary range (per month) do you expect to be offered for your first position after graduation? *

Less than Ptcs.10,000

Between Ptcs.10,001 and Ptcs.15,000

Between Ptcs.15,001 and Ptcs.20,000

Between Ptcs.20,001 and Ptcs.25,000

Between Ptcs.25,001 and Ptcs.30,000

Over Ptcs.30,000

Do you believe you will be able to secure a position in the Tourism and Hospitality industry that will pay the salary you expect upon graduation? *

Yes

Unsure

How many hours per week do you expect to work in your first tourism or hospitality job after graduation? *

Less than 30 hours

31 to 40 hours

41 to 50 hours

51 to 60 hours

61 to 70 hours

Over 70 hours

How qualified do you think you will be at graduation to assume an assistant manager position? *

Not qualified

Somewhat qualified

Fairly well qualified

Well qualified

Very well qualified

What do you think is more important in being able to effectively become a manager in tourism or hospitality? *

Academic qualifications

Work experience

Both although academic qualifications are more important

Both although work experience is more important

Both are equally important

Section 3

How important are the following factors in terms of choosing a career?

	Very Important	Fairly Important	Not Important
1. A job that I will find enjoyable *

2. Colleagues that I can get along with *

3. Pleasant working environment *

4. A secure job *

5. A career that provides intellectual challenge *

6. Good promotion prospects *

7. A job which gives me responsibility *

8. High earnings over length of career *

9. A job where I will contribute to society *

10. A job where I can use my university degree *

11. A job where you gain transferable skills *

12. A job that is respected *

13. Reasonable workload *

14. A job with high quality resources and equipment *

15. The opportunity to travel abroad *

16. Job mobility—easy to get a job anywhere *

17. A job that can easily be combined with parenthood *

18. Good starting salary *

19. A job where I can care for others *

20. A job that offers opportunities for further training *

Please indicate to what extent you believe the Tourism & Hospitality (T&H) Industry offers these factors.

	Always	Some	Not at all
1. A job that I will find enjoyable *

2. Colleagues that I can get along with *

3. Pleasant working environment *

4. A secure job *

5. A career that provides intellectual challenge *

6. Good promotion prospects *

7. A job which gives me responsibility *

8. High earnings over length of career *

9. A job where I will contribute to society *

10. A job where I can use my university degree *

11. A job where you gain transferable skills *

12. A job that is respected *

13. Reasonable workload *

14. A job with high quality resources and equipment *

15. The opportunity to travel abroad *

16. Job mobility—easy to get a job anywhere *

17. A job that can easily be combined with parenthood *

18. Good starting salary *

19. A job where I can care for others *

20. A job that offers opportunities for further training *

Section 4

How much do you agree or disagree with each of the following statements?

Nature of Work

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. I find jobs in the Tourism and Hospitality (T&H) industry interesting

2. Most jobs in the T&H industry are low skilled

3. Jobs in T&H are stressful

4. Working hours are too long in the T&H industry

5. Family life is negatively affected due to the nature of the work

6. There is always something new to learn each day in T&H jobs

7. Working hours are not suitable for a regular life in the T&H industry

8. It is very difficult to find a stable job in T&H due to seasonality

Social Status

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. My family is proud of my profession in T&H *

2. Working in T&H is a respected (prestigious) vocation *

3. It is a widespread belief that those who study T&H will be waiters *

4. Working in T&H is regarded as an important and beneficial service *

5. I think that those working in the T&H industry are not valued in society *

6. I talk to my relatives and friends with pride about my job in the T&H industry *

Pay/Benefits

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. I think the pay is low for most jobs in the T&H industry *

2. Considering the long hours and work load I believe the pay in the T&H industry should be higher *

3. The level of fringe benefits (bonuses, leisure, holidays, meals etc.) is insufficient *

4. I think that employers should pay more penalty rates for the unusual hours worked *

5. Meals while on duty is important part of the remuneration package *

Industry-person congeniality

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. My character fits to working in the T&H industry *

2. I can use my abilities and skills in T&H jobs *

3. I feel like a slave while working in the T&H industry *

4. I get pleasure while working in the T&H industry *

5. I like to see satisfied customers when I serve them *

Physical working conditions

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. Physical working conditions are generally good in the T&H industry *

2. The working environment is not very clean in T&H *

3. There is a high risk of work accidents in the T&H industry *

4. Employee dining halls are in good conditions in most T&H employers *

5. The work environment is very noisy in the tourism industry *

Promotion opportunities

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. Promotion is based on merit in the T&H industry *

2. Promotion opportunities are satisfactory in the T&H industry *

3. Promotions are not handled fairly in the T&H industry *

4. The opportunity of getting promoted to managerial positions is limited *

5. Number of years worked in the industry is taken into consideration in promotions *

6. Academic qualifications are taken into consideration in promotions *

7. Many promotions in the T&H industry are based on who you know rather than skills *

8. Promotions are unsystematic in the T&H industry *

9. There is a lack of clear career progression structure in the T&H industry *

Co-workers

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. There is no team sprit amongst co-workers in the T&H industry *

2. There is cooperation amongst employees in the T&H industry *

3. Employees are generally uneducated in the T&H industry *

4. I can make friends easily with people working in the T&H industry *

5. Most employees are highly motivated and enthusiastic about working in the industry *

6. I think that employees without degrees from university are jealous of graduates *

7. Generally, people with an educational background in tourism work in the industry *

Managers

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1 Managers delegate authority in order for employees to do their jobs better *

2. Most managers in the industry do not have an educational background in tourism *

3. Managers do not reward employees who are doing a good job *

4. Managers behave respectfully to employees in the T&H industry *

5. Managers are jealous of university graduates with a degree in the T&H industry *

6. Managers make sure that employees participate in decisions affecting their jobs *

7. There is not a good relationship between managers and staff in the T&H industry *

8. Managers do provide vocational training when necessary in the T&H industry *

9. Managers behave in a fair way to employees in the T&H industry *

10. Managers do not put great effort into making employees satisfied with their jobs *

Commitment to the tourism and hospitality industry

	Strongly Agree	Agree	Slightly Agree	Slightly Disagree	Disagree	Strongly Disagree
1. The disadvantages of working in the T&H industry outweigh the advantages *

2. I am very happy to have chosen tourism or hospitality as a vocation path *

3. I would not want my child to study tourism or work in the T&H industry *

4. I would like to work in the T&H industry after graduation *

5. I would do any jobs in the T&H industry after graduation *

6. I will definately not work in the T&H industry after graduation *

7. I will work in the T&H industry after graduation only if I become a manager *

8. It was a big mistake to choose the T&H industry as a career path *

9. I would recommend a job in the T&H industry to my friends and relatives *

10. I would only work in high paid jobs in the T&H industry *

11. I do not plan to work in another industry other than the T&H industry *

12. I see my vocational (professional) career in the T&H industry *

As a thank you for taking the time to complete this survey one respondent will win MOP300 cash prize. If you wish to be included in the prize draw you will need to provide your email below. Your email address and responses will not be recorded together to ensure your responses are anonymous.

Terms and Conditions of Entry
1. When you enter the competition, you accept these terms and conditions of entry.
2. Employees of IFT, the University of Macau and Macau University of Science and Technology, and their immediate families are ineligible to enter.
3. Entry into the competition is by placing your email address into the box provided below. Your email address and responses will not be recorded together to ensure your responses are anonymous.
4. The first random drawn entry will receive the MOP300 cash prize.
5. The decision of the organisers is final and no correspondence will be entered into.
6. The prize is neither transferable nor refundable.
7. The winner releases the Institute (IFT) and the researchers (Profs. Scott Richardson and Leonardo Dioko) from any and all causes of action, losses, liability, damage, expense (including legal expenses) cost or charge suffered, sustained or in any way incurred by the winner as a result of any loss or damage to any physical property of the winner, or any injury to or death of any person arising out of, or related to or in any way connected with the Institute or the prize.
8. Any winner drawn for the prize who is unable to fulfill all of these terms and conditions will forfeit the prize and another winner will be drawn.
9. The competition opens to entries at 12:00 am on the 1st of August 2009, and the competition closes at 11:59 pm on the 30th of September, 2009. The competition is drawn at 12:00 pm on the 31st of October, 2009. You do not have to be present at the draw to win.
10. The winner will be notified by email by no later than 3 November 2009.
11. The prize will be available for collection by the winner who shall provide a copy of his/her ID card to IFT upon receipt of the prize.
12. The winner forfeits the prize if it is not collected within 30 days of the email notification.
13.If the winner is subsequently found to have engaged in fraud to obtain the prize, he/she will be liable to legal action in accordance with the laws of Macau.

If you agree to the above terms and conditions and wish to be included in the prize draw please place your email address here.

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