Topic: Consumers' product evaluation: A study of the evaluative criteria in the personal care product
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Thank you for taking the time to fill this questionnaire, this research is being conducted to better understand the buying behavior of consumers when they buy a bar of soap.
Priyanka Kumari, MSc International Business, University of Leeds
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Imagine you are in a store purchasing a soap and the following product choices are available to you to purchase.
In such a situation please rank the likelihood of your purchasing a product by comparing the information available to you.
The products are assumed identical in terms of other attributes or characteristics than presented in the questionnaire. Which product would you most likely buy from the following soap products? Rank the soap products from 1 to 5 in the box next to the product in the order of preference. (1= least likely to buy, 5= most likely to buy)
Assume that products are identical in terms of other attributes or characteristics than presented.
Dove (Price=53p/100gm, Colour=White, Fragrance=None, Packaging=Recyclable) Lush (Price=£2.89/100gm, Colour=Green, Fragrance=Peppermint, Packaging=Recyclable) Pears (Price=48p/100gm, Colour=Browny Transpatent, Fragrance=Cedar & Thyme, Packaging=Non-recyclable) Tesco (Price=33p/100gm, Colour=Lemon, Fragrance=Flower, Packaging=Non-recyclable) Cidal Anti-Bacterial (Price=68p/100gm, Colour=Yellow, Fragrance=Grapfriut, Packaging=Recyclable) Rate the importance you think you have given to each attributes, while making the purchase decisions in the above question. (Please rate, 1 = least important, and 5 = most important) How familiar are you with the following products? Which brand do you like the most from the following? Which colour in a soap do you like the most? Which fragrance do you prefer the most in a soap? What kind of product packaging do you prefer the most for a soap? Which other characteristics / attributes you look for when you buy a soap, apart from fragrance, brand, colour, price and packaging (e.g. recyclable)? Which brand of soap do you usually use? What is your marital status? What is the current occupation status? |
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