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Male Grooming Survey

Lynx Product Concept


CALLING ALL MALES!


Your chance to win a male grooming pack worth over $50!


You are invited to participate in a survey being conducted by students at the MacQuarie Graduate School of Management Sydney.
In this survey respondents will be asked to answer questions about their male grooming practices.

It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

At the completion of the survey period all respondants will be entered into a draw to win a male grooming pack worth over $50!


If you have questions at any time about the survey or the procedures, you may contact Paul Williamson by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


What is your sex?
What will you age be at your next birthday?
Are you currently in a relationship?
What is your working status?
What is your gross annual income? (Optional)
In general, how frequently do you use the Internet for personal activities or entertainment, as opposed to activities you might conduct for school or work?
Turning now to your grooming habits. How regularly (if at all) do you shave?
If / when you do shave, do you
Do you use pre shave products such as shaving foam, gel or oil?
Do you use post shave products such as aftershave balm or lotion?
Do you use skin care products such as moisturiser, eye cream, facial scrub?
How many minutes do you spend grooming per day?
Which products, if any, have YOU purchased within the last 3 months?
Some people have made the following comments about men’s grooming products such as deodorant, antiperspirant, preshave, postshave and skin care.

For each of the following phrases, please indicate if you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree or Strongly Disagree.

Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I like to use products which have been designed especially for men rather than ones which either men or women can use.
I like to use these types of products with matching fragrances.
I usually shop for these products myself
Someone else in the household usually shops for these products, but I usually tell them what I want.
Someone else in the household usually shops for these products, and I don’t get involved in what they buy.
I think it is important for men to spend time and effort on their appearance.
Good grooming is important to attract the interest of a partner.
The less time I spend on grooming the better.
I only use skin care products when I have a problem that needs to be fixed or treated.
Real men don’t bother with grooming.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Good grooming helps me stand out in a crowd.
I don’t have time for grooming.
I don’t want other people to think I spend much time grooming.
Choose a maximum of three features that you would most want in a pre shave skin care product?
What type of pre shave skin care would you prefer?
Choose a maximum of three features that you would most want in a post shave skin care product?
Choose a maximum of three features that you would most want in a skin care product?
Choose three of what you consider to be the most important factors in choosing a grooming product.

Draw closes 3 June. The winner will be contacted by e-mail before 5 June 2004. The judges decision is final and no correspondance will be entered into.

All e-mail addresses will be kept confidential, and not be used for any purpose except to contact the winner.


Good luck!

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