How do you feel the Coca-Cola products (Minute Maid , Powerade, etc...) compare with those of Pepsi Co. (Tropicana, Gatorade, etc...)?
Please pick the TWO options that apply, one regarding price and the other quality.
How often do you purchase Coca-Cola products? If Coca-Cola were to open its own chain of coffee shops such as Starbucks, do you think they should connect it to their company name? If no please answer number 4, if yes please skip question 4 and go to 5. Would the addition of the name of Coca-Cola influence you in any manner? What is your opinion of the entrance of Coca-Cola into the coffee industry? How frequently do you purchase a product from a coffee shop? How much do you spend on each visit? How often do you purchase a product from Stabucks? Are you aware that Starbucks is affiliated to Pepsi CO? If yes go to the next question, if no skip it. If so, has this influenced your decisions on whether to purchase a Starbucks product, why? How do you feel Starbucks products are priced? Do you feel you are getting what you paid for in regard to quality as well as quantity?
Please check the two options that apply- How do you rate customer service at Starbucks? Do you feel Starbucks has a wide product range? How would you rate their product range? Other than coffee, what products would you like to have made available at coffee shops? (consumers write down what products they'd like to have made available) What method of advertising do you think would be the most effective for Coca-Cola's coffee shops?
With regard to the ambience, what qualities appeal to you about coffee shops?
Would you like for there to be entertainment at the coffee shop?
If yes answer the following question, if no please skip to question 20 What sort of entertainment would you like to have? Do you think Coca-Cola should make its other beverages available at the coffee shop? For what reasons do you visit coffee shops? In what locations do you think a coffee shop would be convenient? How important are each of the following when choosing a coffee shop? Please rank the options from 1 being the least important to 9 being the most. Customer service How likely are you to purchase products from Coca-Cola's coffee shops? What products are you most likely to purchase at coffee shops? Do you believe that Coca-Cola coffee shops should market their own merchandise, such as Starbuck's cups and coffee? |
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