Hello and thank you for taking our survey. This survey was developed by students to gather information for an MBA level marketing course at the University of California Irvine. All information gathered by this survey will be used for academic purposes only. Please fill out the survey to the best of your ability and feel free to leave comments and suggestions. Participation in this survey will enter you into a drawing for free movie tickets. In order to receive the tickets we ask that you provide your email address. Email addresses will not be used for any other purpose. Thanks again! How often do you go to the movies? What is your favorite movie? What do you like most about your favorite movie? When do you usually go to the movies? Please select any of the following movies that you saw in the theatre. Please rank the factors that you consider when deciding to see a movie. (1 = most important, 8 = least important) Availability (Showing Nearby) Director Quality of Story Word of Mouth Genre Reviews Studio Please rank genres from favorite to least favorite. (1 = favorite, 8 = least favorite) Drama Musical Suspense Family Horror Sci-fi or Fantasy Comedy Action Do you prefer movies from either of these two studios? What would you say is best about the movies offered by your preferred studio? How often does a movie fail to live up to your expectations? Which form of movie advertising do you find most effective? Do you usually research a new movie before you decide to see it? If researching a movie which of the following sources do you use? When do you usually decide which movie you are going to see? What do you usually do if you arrive at the theatre and your movie has been sold out? Do the amenities of the theatre usually have an effect on how much you enjoy a movie? Please select your age group. Please select your gender Please leave us your email address so we can contact you if you are a winner of the movie ticket raffle. Please let us know if you have any comments or suggestions on how we can improve this survey. Thank you for your participation! |
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