Hello Everyone,
As part of a group class project, we are conducting a survey on consumer preferences for shopping for groceries.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Section 1 of 3: Consumer Behavior and Demographic Information
Where do you typically conduct your grocery shopping? Place a (1) next to your first-choice and (2) for your second-choice.
2. How much does your household typically spend on groceries per week? 3. Please tell us the size of your household. 4. Please tell us your age. 5. Please tell us your gender. 6. Please tell us your household's annual income.
Section 2 of 3: Perceived Quality
1. FOOD SELECTION: Please rate the following grocery stores with respect to their food selection (1= very limited selection / hardly any choices, 10=expansive selection / more choices than I would ever need; PLEASE ONLY RATE THE STORES THAT YOUR ARE FAMILIAR WITH) 2. FOOD QUALITY: Please rate the following grocery stores with respect to their overall food quality (1= low quality, 10=high quality; PLEASE ONLY RATE THE STORES YOU ARE FAMILIAR WITH) 3. SHOPPING EXPERIENCE: Please rate the following grocery stores with respect the typical shopping experience (i.e. parking, store layout, crowdedness, etc.) at these stores (1=bad shopping experience, 10=perfect shopping experience; PLEASE ONLY RATE THE STORES THAT YOUR ARE FAMILIAR WITH) 4. Would you shop at a store like Whole Foods more often if it offered more mainstream products along with its current assortment (e.g., Coke)? 5. If you dont currently shop at Whole Foods, what primarily prevents you from doing so?
Section 3 of 3: Hypothetical Stores Rating
Please assign a rating of 1-100 (1 being worst and 100 being perfect) to each of the following hypothetical stores, based on your likelihood of shopping there for your groceries (holding all other attributes, such as location, prices, etc. constant).
Descriptions of attribute options:
* CORPORATE MISSION: environmentally conscious grocery/ conventional grocery store
* ORGANIC FOODS: offers all food items as organic / offers only some organic items / offers no organic items
* FOOD SELECTION: one-stop shop / need added trip elsewhere to complete food shopping
* STORE ATTRACTIVENESS: inviting environment / no frills environment
1. Environmentally conscious grocery, all organic food, one-stop shopping, inviting environment. 2. Environmentally conscious grocery, some organic food, one-stop shopping, inviting environment. 3. Conventional grocery store, no organic food, one-stop shopping, inviting environment. 4. Environmentally conscious grocery, all organic food, need added trip elsewhere, inviting environment. 5. Conventional grocery store, some organic food, need added trip elsewhere, inviting environment. 6. Environmentally conscious grocery, all organic food, one-stop shopping, no-frills environment. 7. Conventional grocery store, some organic food, one-stop shopping, no-frills environment. 8. Conventional grocery store, no organic food, one-stop shopping, no-frills environment. 9. Environmentally conscious grocery, all organic food, need added trip elsewhere, no-frills environment. 10. Environmentally conscious grocery, some organic food, need added trip elsewhere, no-frills environment. |
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