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CollegeDiscount_Survey_MD

CollegeDiscount_Survey_MBA

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Concept Description:

MedicalSchoolDiscount.com aims to be a one-stop online shopping solution for medical school students. We plan to sell educational items like textbooks, laptop & IT accessories, PDA's, medical supplies and test preparation materials and may eventually sell consumer goods like clothing, electronics, and other items.

This survey is conducted solely for academic purposes as part of an MBA research project at the UCLA Anderson School of Management. Your information will be used only for this project and will NOT be shared with any parties outside of the UCLA Anderson School of Management.

What is your gender?

Male

Female

What class are you in?

First year

Second year

Third Year

Forth Year

What percent of your ANNUAL disposable income do you spend online? (Please enter between 0 to 100[%])

How much do you spend online per calendar year? (in dollars)

5.Have you shopped online for these items? How many of the following items have you purchased online in ONE calendar year?

	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items
Textbooks, medical dictionaries (Each book counts as one item)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Computer accessories (Printers, USB drives, memory sticks, cables)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Portable devices (PDAs, voice recorder, iPod's, calculators)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Home electronics (Televisions, stereos, DVD players)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Electronic accessories (cables, adapters, remotes)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Entertainment (misc. books, CD's, DVD's, games)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Kitchen appliances (Blenders, juicers, toasters)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Kitchen accessories (Plates, bowls, cups, utensils)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Apparel (Shoes, shirts, pants, dresses)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Bags/Luggage (Backpacks, laptop bags, luggage)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items
Fashion/Accessories (Jewelry, purses, wallets)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Personal Items (Perfume, cologne, skin care products, toiletries)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Medical Supplies (Stethoscope, Otoscope, Diagnostic Penlight, White Coat, Clogs, Scrubs)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Test preparation services (USMLE, COMLEX, Residency Prep)	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

Online database services/CD search services	None \|	1 item \|	2-3 items \|	4-5 items \|	6+ items

If an item that you have purchased online is not listed in question 5 above, please enter it here:

Where do you currently purchase your textbooks? Please check all that apply.

UCLA Bookstore

Amazon.com, barnes&noble.com

Half.com, ebay.com

UCLA Book Exchange Web Site

Other Web Retailer

Traditional Bookstore

Another Student

Overseas

Other, Please Specify

8.What do you base your online textbook purchases on?

	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|
Price	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|

New vs Used	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|

Hardcover vs Softcover	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|

Color vs Black & White Pages	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|

Delivery Time	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|

Available Payment Methods e.g. credit card, Paypal, check	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|

Reputation & Reliability of Online Vendor	Unimportant\|	Somewhat unimportant\|	Neutral\|	Somewhat important\|	Important\|

Please list your favorite online vendors. (e.g. Amazon, E-Bay, Buy.com)

Do you use web sites that offer price comparison services (e.g. Pricegrabber.com, Shopper.com, Froogle.com)?

Yes

If so, which site(s)?

12.How much time are you willing to spend to find a deal that saves you... (Please consider all your online purchases when answering this question.)

	5-15 minutes \|	16-30 minutes \|	31-60 minutes \|	1-2 hours \|	Over 2 hours \|	N/A
$5	5-15 minutes \|	16-30 minutes \|	31-60 minutes \|	1-2 hours \|	Over 2 hours \|	N/A

$10	5-15 minutes \|	16-30 minutes \|	31-60 minutes \|	1-2 hours \|	Over 2 hours \|	N/A

$30	5-15 minutes \|	16-30 minutes \|	31-60 minutes \|	1-2 hours \|	Over 2 hours \|	N/A

$50	5-15 minutes \|	16-30 minutes \|	31-60 minutes \|	1-2 hours \|	Over 2 hours \|	N/A

$100	5-15 minutes \|	16-30 minutes \|	31-60 minutes \|	1-2 hours \|	Over 2 hours \|	N/A

$300	5-15 minutes \|	16-30 minutes \|	31-60 minutes \|	1-2 hours \|	Over 2 hours \|	N/A

13.What influences your online purchase decisions? Please consider all products that you purchase online.

	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential
Online banner ad	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Email promotion	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Campus bulletin board and/or internal publication	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Reference by a friend (word of mouth)	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Local Newspaper	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Do you buy any generic items of an "unknown" brand online? Please consider all your purchases when answering this question.

Yes

If so, which items?

16.What would influence you to buy a lesser-known brand?

	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential
Price	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

More information about the product	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Online advertisement/publicity	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Offline advertisement/publicity	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Product warranty	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Money-back guarantee	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Influence of friends	Not Influential \|	Somewhat Not Influential \|	Neutral \|	Somewhat Influential \|	Influential

Please rank the following textbook purchases, assigning each purchase a different rank from 1=Best to 10=Worst. The attributes are Price, Quality, Cover/Color of Pages, Delivery Time, and Payment Type.

Note that all books have the exact same content and the purchases are made online.

$60, New, Hardcover/Color, 1 Week, Check

$60, Used, Softcover/Color, 2 Days, Credit Card

$60, New, Softcover/Black+White, 2 Days, Paypal

$90, Used, Hardcover/Color, 2 Days, Check

$90, New, Softcover/Color, 1 Week, Paypal

$90, Used, Softcover/Black+White, 1 Week, Check

$120, New, Hardcover/Color, 2 Days, Credit Card

$120, Used, Softcover/Color, 1 Week, Credit Card

$120, New, Softcover/Black+White, 2 days, Check

$120, Used, Hardcover/Color, 1 Week, Paypal

Do you have any suggestions as to how we can make our site your one-stop shopping solution for school-related items? (Optional)

Please provide us your email address if you would like to be entered in our prize drawing.

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