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Survey Templates New Product/Concept Testing Surveys Marketing Concept Test - COPIED [jhbmubmwmt]

Marketing Concept Test - COPIED [jhbmubmwmt]

Concept test survey for a new product/service concept.


1.Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive
2
3
4
5
Very Descriptive
High quality
Usefulness/Utility
A brand I can trust
Well built
A good value
2.Overall, what is your reaction to the described product?
What age bracket do you fall into?
Do you have children?
5.
Homebody
Average
Active
Travel Buff
Avid sportsperson
How would you describe your lifestyle?
6.
Under 20,000
$20k-$45k
$46k-$70k
$71k-$100k
Over $100,000
What is your annual household income?
What best describes your area of residence?
How close do you live to either the East or West Coast of the US?
What mobile/cellular devices do you currently own?
What eGoBox features do you like?
What aspects of eGoBox do you like least?
12.
Novelty
Many features in one unit
Safety travel or camping
Business Use
Leisure Use
What would be your main reason for buying an eGoBox?
13.Overall, how interested would you be in buying an eGoBox if it were available? Please check one.
14.Which of the following best describes your need for this product?
15.Based on the description, what price would you expect to pay for the product?
16.Overall, what would be your most important factors in choosing a product like eGoBox? Please check all that apply.


17.Other than the product itself, which of the following would most influence you when deciding to buy an eGoBox?
18.What other brands of GPS receivers have you used? (Check all that apply).