Survey Templates Surveys Representation & Relevance: Women in Motorcycle M

Representation & Relevance: Women in Motorcycle M

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Thank you for agreeing to take part in this survey. The results will be used in a university project, and may also be used by Motorcycle Action Group (MAG UK).

This survey is designed to judge your opinions on the level of coverage and relevance of the content of motorcyle magazines to women, and the way women are represented in those magazines. A range of magazines are names, and questions often have a space to nominate your own answer.

All questions are compulsory except for question 11 which should only be completed by women bikers, and the comment and email address fields at the end.

There are 16 questions which should take no more than 5-10 minutes to complete. There is a progress bar at the bottom of the screen.

At the end of the survey you will be asked for any general comments you have on the topic. If you provide a comment, along with a valid email address, you will have a chance to win a £10 voucher for the high street shop of your choice.

Your email details will absolutely not be used for marketing or any other purpose, and will not be passed on to any other organisation. They will only be used to inform the winner of the voucher.

Please select your age range:

Under 20

21 - 30

31 - 40

41 - 50

51 - 60

Over 60

What gender are you?

Male

Female

3.Please select your location:

England

Scotland

Wales

Northern Ireland

Other (please specify)

4.Do you ride a motorcycle?

Yes

Which of the following motorcycle magazines have you read before? (Please select all that apply)

Ride

Motorcycle Voyager

Back Street Heroes

100% Biker

Superbike

Two Wheels Only

Bike

Performance Bikes

Fast Bikes

None

Other (please specify)

How often do you read motorcycle magazines?

More than 1 magazine per month

1 magazine per month

1 magazine every two months

3-6 times per year

Less frequently

Which motorcycle magazine do you read most often?

Performance Bikes

Bike

Back Street Heroes

Ride

Superbike

100% Biker

Motorcycle Voyager

Two Wheels Only

Fast Bikes

Other (please specify)

What do you think of the overall level of coverage of women bikers and features of interest to women bikers in motorcycle magazines?

Too much

About right

Not enough

Non existent

Select from the following list those statements/opinions that most accurately reflect your opinions of the coverage in motorcycle magazines about or aimed at women bikers (select all that apply):

Women bikers should not be catered for by the magazines I read

The presentation of women in motorcycle magazines is sexist

Women are underrepresented in motorcycle magazines

The needs of women bikers are not fully addressed

There are enough women bikers on the staff of the magazines I read

There are not enough women bikers to warrant coverage

There are already plenty of features which would be of interest to women bikers

Any specific personal comments?

Select from the following list those statements/opinions that most accurately reflect your opinions about women bikers:

Women riders see bikes more as transport than fun, unlike most male riders

Women riders are more observant than male riders

Women are safer riders than men

Women are not interested in motorcycles

Women ride too slowly

Women riders are not as good as male riders

Women riders are not interested in the same things as male riders

Any specific personal comments?

If you are a female biker, do you find that any of the following statements are true about the magazines you read? (please select all that apply)

Bike magazines are OK as they are and don't need to change

Much of the content ignores women bikers

You would prefer a bike magazine aimed solely at women

You buy bike magazines but are offended by some content

You are put off bike magazines because of their attitude towards women

Bike magazines are too macho

Any specific personal comments?

Specifically regarding the advertising found in bike magazines, do you find that any of the following statements are true? (select all that apply)

The images in some of the adverts reinforce stereotypes of women

The images used in some of the adverts are sexist

The images in some of the adverts could put some women off buying the magazines

The images in some of the adverts are inappropriate

The adverts are fine as they are

The women used in some adverts do not accurately reflect real women bikers

Any specific personal comments?

Which of these attributes do you think makes a 'real' biker? (select up to four choices)

Riding a sports bike

Safe riding

Just riding a bike

Doing track days

Having a biker 'attitude'

Riding a big bike

Being interested in bike racing

Obeying traffic rules like speed limits

Fast riding

Other

14.Please rate the following magazines according to the strength of their appeal to women where 1 is very unappealing and 5 is very appealing.

	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read
Fast Bikes	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

Performance Bikes	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

100% Biker	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

Ride	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

Superbike	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

Back Street Heroes	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

Two Wheels Only	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

Motorcycle Voyager	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

Bike	1 - Very unappealing	2 - Somewhat unappealing	3 - Neutral	4 - Somewhat appealing	5 - Very appealing	Don't know / Haven't read

15.Please rate the following magazines according to whether, in your opinion, they promote a positive image of women bikers where 1 is very negative and 5 is very positive.

	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read
Ride	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Performance Bikes	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Fast Bikes	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Motorcycle Voyager	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Back Street Heroes	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Bike	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Superbike	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

100% Biker	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Two Wheels Only	1 - Very negative image	2 - Somewhat negative image	3 - Neutral image	4 - Somewhat positive images	5 - Very positive image	Don't know / Haven't read

Overall, which magazine is best at providing positive, relevant content for women bikers?

Motorcycle Voyager

Performance Bikes

Bike

Superbike

Two Wheels Only

100% Biker

Ride

Back Street Heroes

Fast Bikes

Other (please specify)

I would appreciate it if you could enter any further comments here since personal comments say so much more than statistics. Comments are anonymous but may be quoted.

If you wish to be entered into the draw to win a £10 voucher for the high street store of your choice, please enter your email address here:

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