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TCM in UK

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Hello :

You are invited to participate in our survey about Traditional Chinese Medicine in the UK. In this survey, approximately 200 people will be asked to complete a survey that asks questions about how Multimedia Technologies can be best used to help develop the TCM (Traditional Chinese Medicine) market in the UK. It will take approximately 5-10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Dani Fang by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Do you have broadband at home?

Yes

No

Generally, how many hours are you spending on the Internet a day?

How much do you know about Multimedia technology?

Not at all

Very much

Which type(s) of web-sites are you most likely to visit. (Choose all that applies)

Entertainment (Movies, Music)

Business (Industries, Finance, Jobs)

Computers (Hardware, Internet, Software)

Games

Health information (Fitness, Medicine)

News (Media, Newspapers)

Recreation (Food, Outdoors, Travel)

Reference (Educational, Libraries, Maps)

Shopping (Clothing, Gifts)

Others

Where do you find out about new web-sites? (Choose all that applies)

Mass Media

Forum

Relatives & Friends

Web search engine

Others

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Do you agree that multimedia technologies bring a lot of advantages to the world today?	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

Do you think Multimedia technologies will create a better world in the future?

Yes

No

Not sure

Do you believe Natural herbal remedy is better than their chemical counterparts for the human body?"

Do not believe at all

Certainly believe it

To what extent do you believe in health information read from the Internet?

Do not believe at all

To a great extent I believe it

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Do you agree with the statement: When buying a health-related product, I prefer to get some extra information from other consumers, family or friends!	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

If you want to know more about (TCM), which communication media do you prefer? (Please rank according to the following: 1 - Most important, 7 - Least important)

Newspaper

Internet

Books

TV

Radio

Relatives and Friends

Magazine

Gender

Male

Female

Which age group do you belong to?

Your monthly income (excluding taxes)

Please indicate your education level.

Up to High school

1-3 years of college

Bachelors degree

Postgraduate degree

PhD and higher

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