Hello
You are invited to participate in our survey on attitudes to children's clothing. Whether you are a child, a parent, a student, a grandparent, or someone who has never bought children's clothing, your opinion is important to us.
It will take approximately 7 - 10 minutes to complete the questionnaire.
Your survey responses will be stricly confidential, information is coded and data from this research will be reported only in the aggregate.
Thank you very much for your time and support.
Please start with the survey now by clicking on the Continue button below. Do you have children aged 0 - 12? In your household, who makes the majority of buying decisions for your children's clothing? What influence does your child or children have over the buying decision for their clothing? Have you purchased children's clothing in the last 12 months? How often do you purchase children's clothing? Please indicate whose children you generally buy for and how often?
You can tick more than one category Please tick how frequently you purchase each of the brands of children's clothing below
Please distribute 100 points among the options below with the highest number of points given to the most common reason Growing out of old clothes What children's clothing brand are you most likely to buy for each of the following occassions?
Please indicate your preference for buying children's clothing at each of the outlets below
Where do you mostly shop for children's clothing?
How much do you agree with the following statement?
When chosing where to shop how important are each of the following factors to you?
Please indicate how frequently you purchase each type of children's clothing below
For the following types of children's clothing, please indicate on average how much you would spend per article ($)
When considering buying children's clothing how important are each of the following features to you?
Please distribute 100 points among the following criteria, giving the most points to the most important factor.
Returns and refunds policy Extent of information available on the internet In the following section we are interested in understanding your awareness of certain brands of children's clothing and your perceptions of specific brands.
Please indicate your awareness of the following brands of children's clothing
Please indicate your perceptions of each of the following brands of children's clothing
Have you ever purchased GapKids products?
Where did you make your purchase?
Based on your purchase(s), please indicate whether you agree with the following statements?
What would be your main reasons for considering shopping at GapKids? Please distribute 100 points among the following giving the most points to the most important factor.
Returns and refunds policy Extent of information available on the internet Customer service from sales staff Gap has approximately 3,000 stores operating in the United States, Canada, Europe and Japan. It's stores are designed to offer a friendly environment with an assortment of casual apparel and accessories that emphasise style, quality and good value.
GapKids was established in 1986 and as the name suggests is a specialty retailer of children's clothing with a strong reputation for denim. Stores are specifically design to engage and appeal to children. Given the statement above what is your perception of GapKids? Does the information in the statement make you more likely to consider purchasing GapKids? Please distribute 100 points among the following, giving the most points to your most important factor.
Returns and refunds policy Extent of information available on the internet Customer service from sales staff We would now like a better understanding of who you are, this information will be treated as confidential. How many children (any age) do you have? Please enter your postcode What is your personal income range? What is the combined income range of your household? What is the highest level of education you have obtained? |
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