Hi there !
You are invited to participate in this survey for a b school project. In this survey, approximately 200 people will be asked to complete a questionnaire which will take approximately 4 minutes to complete
If you reside outside India, please ignore this survey.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
If you have questions at any time about the survey or the procedures, you may contact Shameek at 9885108081 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Please indicate your gender Where do you reside? Which of the following choices best describe your current profession ? If you have a mobile phone, which mobile service provider do you use ? ( e.g. Hutch , Airtel .. etc. ) What is the nature of your tariff plan? How did you choose your current mobile service provider? (Please check all applicable)
Mobile tariff plans are too confusing to read and understand Mobile tariff plans are too difficult to compare with one another Mobile tariff plans turn out to be different once you start using them
[By ‘different’ we mean the following: You have a certain understanding of what the tariff plan offers but they turn out to be different once you start using them]
I can clearly understand my mobile bill and any other communication that I receive from my service provider on changes to my tariff plan
Mobile bills generally have errors in them which are difficult to get corrected Which phone instrument do you currently own? How did you choose your current mobile phone instrument? (Please check all applicable) On an average, how many outgoing calls do you make per day through your mobile phone? Please select one: On an average, how long do you spend on an outgoing call made through your mobile phone? Do you frequently travel outside your city ? Do you make long distance calls on your mobile? Which of the following services do you download / use on your mobile phone?
Please tick all applicable: What would be the most important consideration for you while buying a phone? (Please rank in order of priority with 1 being the highest and 6 being the lowest) Compact and comfortable to carry in a shirt / trouser pocket or a hand bag Easily readable screen and comfortable to use keypad Price of the phone Features and accessories (such as digital camera, radio, infra-red port, head-set connector, java-enabled, MMS, GPRS etc) Long and extended battery support Style and design of the phone (Q21) What would be the most important consideration for you while buying a phone connection? (Please rank in order of priority with 1 being the highest and 6 being the lowest) Cost of an outgoing call Cost of sending a text message Strength and availability of signal Support for services such as MMS, GPRS, web browsing etc. Brand of the service provider Add-ons (free talk time minutes, free SMS, etc) Please rank-order these factors from the following list based on their influence that would encourage you to shop online. Use 1 to indicate the most encouraging factor, 2 the next most encouraging factor, etc.
Convenience of shopping online Safety in conducting transactions online Free home delivery Lower prices Free gifts Easy to search and use the website If you are presently earning, which range does your annual salary fall in Have you ever made an online purchase from India ? If you answered yes for the previous question, what did you shop for? (Please select all applicable)
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