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Survey Templates Surveys High-end Retailing

High-end Retailing

Test Survey


Hello:

Thank you for participating in our survey. We are interested in obtaining shopping information for high-end retailers. The survey will take approximately 10 minutes to complete and needs to be completed by 10 pm (central time zone) on 11/18/05.


Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact (contact name) at 555.555.5555 or by email at the email address specified below.


Thank you very much for your time and support. You may now begin the survey by clicking on the Continue button below.


Do you shop at high-end retailers?
Such as, department stores similar to Nordstrom's, Bloomingdale's, and Neiman Marcus or smaller clothing stores similar to Anthropologie, Banana Republic, and J Crew.
Distribute 20 points among the four attributes in terms of importance to you for assessing your satisfaction when shopping at high-end retailers.

Atmosphere (fitting rooms, restrooms, layout, etc.)
Assortment of fashionable brands
Overall customer service
Affordability
0
Indicate how you feel Bloomingdale's rates on the following attributes, using a scale from 1 to 7. If not applicable or you have never shopped there, choose N/A.



BLOOMINGDALE'S
Poor
1

2

3
Neutral
4

5

6
Excellent
7

N/A
Atmosphere
Assortment of fashionable brands
Overall customer service
Affordability
Indicate how you feel Nordstrom rates on the following attributes, using a scale from 1 to 7. If not applicable or you have never shopped there, choose N/A.



NORDSTROM
Poor
1

2

3
Neutral
4

5

6
Excellent
7

N/A
Atmosphere
Assortment of fashionable brands
Overall customer service
Affordability
Indicate how you feel Neiman Marcus rates on the following attributes, using a scale from 1 to 7. If not applicable or you have never shopped there, choose N/A.



NEIMAN MARCUS
Poor
1

2

3
Neutral
4

5

6
Excellent
7

N/A
Atmosphere
Assortment of fashionable brands
Overall customer service
Affordability
Listed below are statements about shopping behavior. Please indicate the extent to which you agree or disagree with each statement. If not applicable, choose N/A.
Strongly Disagree
Definitely Disagree
Slightly Disagree
Neutral
Slightly Agree
Definitely Agree
Strongly Agree
N/A
I like having something suitable to wear for any occasion.
I make purchases only when there is a need, not on impulse.
I like to shop in smaller clothing stores rather than in department stores.
I often go shopping to get ideas even though I have no intention of buying.
My friends regard me as a poor source of fashion advice.
When I have an outfit in mind, I first look in department stores instead of in smaller clothing stores.
I find shopping to be an enjoyable way to spend my free time.
You can tell if you are more successful than someone else if you dress better than they do.
I plan my shopping trips carefully.
I find most of my favorite outfits in smaller clothing stores.
Strongly Disagree
Definitely Disagree
Slightly Disagree
Neutral
Slightly Agree
Definitely Agree
Strongly Agree
N/A
Wearing good clothes is part of leading a good life.
I believe the fitting rooms play an important role in my shopping experience.
I believe receiving individual attention is an important element of customer service.
I am not as concerned about fashion as I am about modest prices.
I prefer to buy well-known designer labels.
The interior decor of a high-end retailer should be as fashionable as the clothes it carries.
In this period of rising prices, spending excessive amounts of money on clothes is okay.
I prefer to shop in stores that offer a wide variety of clothing brands.
I prefer to have salespeople assist me through my entire shopping experience.
I feel like there is a relationship between the way I am dressed and the level of attention I receive from salespeople.
Gender
Age (in years)
Race/Ethnicity
Marital Status
Number of financially dependent children
Housing
Yearly Household Income (before taxes)
How many trips per month do you make to high-end retailers?
How much do you typically spend per shopping trip to high-end retailers?

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