Thank you for taking the time to participate in this survey. Your responses will help us better understand your perceptions of a national brand so that we might gauge receptivity to new product and service ideas. The answers given are strictly confidential and we will not ask you to tell us who you are. Which place do you frequent the most for purchasing and/or consuming BREAKFAST? Which place do you frequent the most for purchasing and/or consuming LUNCH? When choosing among places to eat BREAKFAST and LUNCH, how important are each of the following attributes?
Please CHECK ONE BOX ONLY FOR EACH ATTRIBUTE. Approximately, how often do you visit Starbucks? How often do you make a purchase when you visit Starbucks? What do you usually purchase at Starbucks when you do make a purchase? (Please CHECK all that apply) When you do purchase an item from Starbucks is it usually "Dine in" or "Take out"? After your purchase, what is the average amount of time you stay at Starbucks during each visit? About how much do you spend at Starbucks per visit? How much would you EXPECT to pay for a HOT BREAKFAST SANDWICH at Starbucks? How much would you be WILLING to pay for a HOT BREAKFAST SANDWICH at Starbucks? How much would you EXPECT to pay for a HOT LUNCH SANDWICH at Starbucks? How much would you be WILLING to pay for a HOT LUNCH SANDWICH at Starbucks? FOR THE NEXT SERIES OF QUESTIONS, GIVEN YOUR CURRENT IMPRESSION OF STARBUCKS, HOW WOULD YOU RATE STARBUCKS ALONG THE FOLLOWING DIMENSIONS. Which of the following best describes your marital status: What is the hightest level of education you completed: For classification purposes only, which of the following categories best describes your total pre-tax annual income. Please enter the zip code where you live. If applicable, please enter the zip code where you work. If applicable, please enter the zip code where you attend school. |
Survey software
Leading survey software to help you turn data into decisions.
Research Edition
Intelligent market research surveys that uncover actionable insights.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Workforce
Powerful insights to help you create the best employee experience.
