Introduction
We are UC Berkeley graduate students designing a tool that will allow consumers to get information about a product's social and environmental issues. This survey will help us get an insight on how people learn about such issues.
We also want to learn how to provide consumers with information on these topics in an appropriate and useful form. This survey will also help us understand what people care about, what information they need, and what format will most aid informed purchasing.
Towards that end, we are asking for your help with a volunteer anonymous survey that takes about 10 minutes. We do not require any information that will identify you. There is an optional opportunity to win a free movie ticket for Landmark theatres via raffle. If you decide to enter this raffle we will ask for your email address in order to award the prize. We will not store this email address with the survey results. You may exit the survey at any time. There are no risks associated with taking this survey.
Thank you very much!
By Social and Environmental Issues we mean (but not limited to):
- Environment (toxic emissions, pesticide use, resource depletion, ecosystem destruction, compliance with environmental regulations, public reporting, etc.)
- Women's issues (women executives, equality of wages, equality of opportunities)
- Human rights (Ties to oppressive entities)
- Sweatshop issues (fair wages, right of workers to form unions, safe working conditions, treatment of workers, etc.)
- Questionable corporate practices (corporate donations, corporate lobbying, tax payments, etc.)
- Animal rights
Please press CONTINUE to start the survey1.How relevant are social and environmental issues to you when deciding to purchase the following:
Do you buy any 'socially and environmentally-responsible' products? (e.g. Fair Trade, organic, Made in USA, hybrid car, recycled paper products, etc.) 3.If so, how much more are you willing to pay on average? If you're interested in these issues, how do you learn about them? (Check all that apply.) When would access to relevant information most help your purchasing decisions? (Check all that apply.) What medium would you like to use to access this information? (check all that apply.) 6a. If you chose 'Computer application / Internet' as option, how would you like the information displayed? (check all that apply.) 6b. If you chose 'Cellphone / PDA / iPod' as option, how would you like the information displayed? (check all that apply.) 6c. If you chose 'A special handheld device designed to display this information' as option, how would you like the information displayed? (check all that apply.) 7.If a tool was available that would enable you to access social and environmental issues information to inform your purchases, how often would you use it? How much time would you spend on it per use? What would encourage you to incorporate this tool into your regular shopping habits? (Check all that apply.) 10.How would you know to trust the information presented?
Which of the following do you think might enhance your awareness of social and environmental issues? Number of online purchases in past year Hours spent online per week (Optional) Email Address to Enter the Free Movie Ticket Raffle |
Survey software
Leading survey software to help you turn data into decisions.
Research Edition
Intelligent market research surveys that uncover actionable insights.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Workforce
Powerful insights to help you create the best employee experience.
