Hello!
Thank you for participating in our survey about Lodging Options in Chicago. In this survey, approximately 100 people will be asked to complete a survey that asks questions about their leisure travel lodging preferences. It will take approximately 10 minutes and 47 seconds of your life to complete the questionnaire--its a lot to ask, so thank you in advance!
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact:
Kevin Knapp: [email protected] Jason Neirman: [email protected] Thi Trieu: [email protected] Geraldine Teotico: [email protected]
Please start with the survey now by clicking on the Continue button below.
Of the following four choices, which group would you be MOST LIKELY to travel with on this weekend leisure vacation to Chicago? Whoever you choose, please keep them in mind as you rate your hotel preferences below.
Below are different hotel options. Given the scenario above, please rate how LIKELY YOU ARE TO PURCHASE EACH LODGING CHOICE.
Here are some descriptions of the possible selections:
DOWNTOWN: Near major city tourist attractions and business district
NEIGHBORHOOD: Residential area; Within walking distance between local restaurants and bars
SINGLE: 2 Queen Size Beds in 1 Room
APARTMENT: 2 Rooms, Each with Queen Size Beds, Full Kitchen & Living Room
BRAND: A recognizable hotel chain
INDEPENDENT: An independent establishment
BASIC: Standard hotel look and feel, practical furnishings
DELUXE: Concierge, posh furnishings, ambience
PRICE: Price per night
| | | | | Would stay at home instead | Neighborhood, Apartment, Independent, Basic, $199 | | | | | | | Neighborhood, Apartment, Brand, Deluxe, $249 | | | | | | | Downtown, Apartment, Brand, Basic, $199 | | | | | | | Neighborhood, Apartment, Brand, Deluxe, $199 | | | | | | | Downtown, Single, Independent, Basic, $149 | | | | | | | Downtown, Single, Brand, Deluxe, $199 | | | | | | | Neighborhood, Apartment, Brand, Basic, $249 | | | | | | | Neighborhood, Apartment, Independent, Basic, $149 | | | | | | | Neighborhood, Single, Brand, Deluxe, $199 | | | | | | | Downtown, Single, Independent, Deluxe, $199 | | | | | | | | | | | | Would stay at home instead | Neighborhood, Apartment, Brand, Deluxe, $299 | | | | | | | Downtown, Apartment, Brand, Deluxe, $249 | | | | | | | Neighborhood, Single, Independent, Deluxe, $199 | | | | | | | Neighborhood, Apartment, Brand, Basic, $199 | | | | | | | Neighborhood, Single, Independent, Basic, $149 | | | | | | | Downtown, Apartment, Independent, Basic, $199 | | | | | | | Neighborhood, Apartment, Independent, Deluxe, $249 | | | | | | | Neighborhood, Apartment, Independent, Deluxe, $299 | | | | | | | Downtown, Apartment, Independent, Deluxe, $249 | | | | | | | Neighborhood, Apartment, Brand, Basic, $149 | | | | | | | | | | | | Would stay at home instead | Neighborhood, Apartment, Independent, Basic, $249 | | | | | | | Neighborhood, Single, Brand, Basic, $149 | | | | | | | Neighborhood, Apartment, Independent, Deluxe, $199 | | | | | | | Downtown, Single, Brand, Basic, $149 | | | | | | |
In your past hotel purchases, what has been your most typical lodging choice?
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