Hello:
Thank you for participating in the following survey for the IMC graduate program at Northwestern University. We would appreciate your feedback by May 15, 2006.
We are interested in obtaining information to improve the quality and usability of Advertising Age.
This survey will take approximately 10 minutes to complete.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be
coded and will remain confidential.
If you have questions at any time about the survey or the procedures, you may contact Rebecca Gray at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Are you aware of the Advertising Age publication? Do you have your own subscription to Advertising Age? Who pays for your subscription? How long have you been reading Advertising Age? In what form do you prefer to read Advertising Age? On average, how often do you read or refer to the Advertising Age PRINT issue? On average, how often do you read or refer to Advertising Age ONLINE? Why do you read Advertising Age? Do you find the content of Advertising Age useful for: (check all that apply) Do you feel that Advertising Age is lacking content that would be helpful for you? What additional content would you like to see in Advertising Age? Do you read any of the following Advertising Age specialty publications or resources? (check all that apply) Would you be willing to pay for any of the following Advertising Age online options? (check all that apply) Would you like to receive breaking news alerts from Advertising Age via your small screen mobile devices? When your subscription is up for renewal, what is the best way to contact you? If the option was available for automatic renewal, would you take advantage of it?
(automatic renewal: the credit card on file would be automatically charged at the end of your current subscription term and a new term would begin) Why are you not subscribing to Advertising Age? What is the highest education level you have achieved? |
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